July 19, 2022
In the everchanging world of social media, it seems like there’s always a new app or innovation that promises to increase a brand’s engagement if they use it. While it is important to stay on top of the latest trends, here are three basic ways to build up your brand’s presence on social media that don’t revolve around a specific, and often fleeting, novelty.
Focus on Content that Speaks to Your Brand
Although presenting yourself as a jack-of-all-trades can sound like an appealing way to build an audience, it’s more beneficial to focus on a couple of key areas of expertise. The best way to go about identifying these is a good old-fashioned brainstorming session – find a comfortable spot, grab a notebook and just write. Use this time to think about areas that your brand can step in as a thought leader – if you’re a beauty brand, maybe it’s educating your audience about cruelty-free ingredients or if you’re a medical office, maybe it’s sharing health tips during flu season. Regardless of your industry, by focusing your content on things that are specific to you and your brand, you’ll gather a quality audience of like-minded users.
It’s also important to make sure you’re consistently monitoring the content that you’re posting on a weekly or monthly basis. By reviewing how past posts have fared, you’ll be able to make educated decisions on the types of content to continue with and which to scrap.
Encourage Conversations and Connections
It’s easy to forget with the barrage of content plastered across the internet these days, but social media was originally created as a place to foster connections – so use that to your advantage! Stay connected to your followers by asking questions, sharing content that they tag you in, posting polls and creating conversation starters.
However, it shouldn’t be a one-sided love fest. Make sure your brand is a part of the conversation too. If a customer asks a question or comments on your most recent post, a quick answer or reaction goes a long way. If a new review pops up, take the time to thoughtfully respond. Whether it was positive or negative, a response shows that customer, and potential new ones, that you care about them and their connection to your brand.
By being consistent in your efforts to interact with followers in genuine and respectful ways, they’ll want to do it more often, thus increasing your brand’s engagement rate!
Always Check Your Grammar
This goes for spelling, too. One of the quickest ways to unravel your social media standing is to create posts littered with spelling and grammatical errors. Although mistakes do happen, a reputation for errors can greatly reduce your following, and make your audience question your attention to detail and overall credibility as an expert in your field. Our best tip? Always get a second pair of eyes on your content before hitting that “post” button.
All in all, when it comes to the right strategy for your brand’s social media, there is no “one-size-fits-all” option. It takes a collection of different content types and platforms to hit your ideal audience, but by utilizing these three basic pillars, you’ll have your followers engaged in no time.