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PRactical Pointers

PRactical Pointers

Author Archives: Filomena Fanelli

7 Deadly PR Truths From ‘Tiger King’

There are certain public relations tenets that hold true regardless of what’s going on in the world. Perhaps the COVID-19 pandemic is to be blamed for even the most intellectual of us having been glued to the popular Netflix biopic “Tiger King” and enthusiastically sharing the many memes that have followed....

Automatically Inspired: How System-Generated Messaging Can Make or Break Your Organization’s COVID Response

Without in-person events or meetings, organizations must now rely entirely on email and other digital forms of communication to welcome new members, thank donors, or engage volunteers. And, as the majority of nonprofits have spent the last few weeks reorganizing their work processes, rescheduling programs and events, and managing the...

Cool, Calm and Cuomo: What We Can Learn About Crisis Communications from New York’s Governor

A short while back, the New York Post published an article about how New York women are crushing on their state’s Governor, Andrew Cuomo, and YouTube star Randy Rainbow released a parody song, in which he identified himself as a #CuomoSexual. Extreme as these examples may sound, whether you get excited when an alert...

Values in the Time of Corona

Fears over coronavirus, increased strain on first responders and hospitals, stock market turbulence, daily press conferences from government officials and grocery stores with empty shelves. All of these things can send even the calmest person into panic mode. For those who are business owners, CEOs, executive directors or managers, one...

Delegating is Hard to Do and You Need to Do It Right!

As I’ve blogged about previously, marketing PR leaders can’t  counsel the C-Suite while they’re busy running events. Agency owners can’t generate new business while up to their eyeballs running the business they currently have, and communications leaders (whether at a  travel destination, non-profit organization or marketer) can’t focus on strategy...

Impact PR & Communications Sweeps Six at PRSA’s 2019 Mercury Awards

Hudson Valley public relations and marketing firm Impact PR & Communications, Ltd. has secured its highest number of awards yet at the Public Relations Society of America’s (PRSA) 2019 Mercury Awards, which are hosted annually by the Greater Connecticut and Westchester/Fairfield chapters. The agency took home six awards for excellence in public relations...