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PRactical Pointers

PRactical Pointers

Author Archives: Filomena Fanelli

Not All Dollars Hold the Same Value

While being in business is all about generating revenue, in my nearly two decades working in PR, and more than 10 years in management, I’ve learned a few things about making a profit. One of my primary takeaways: not all dollars hold the same value. I’m not, of course, speaking...

#MeetTheTeam: Impact has a New Pro on Board

Here at Impact PR & Communications, we’ve built a dynamic and go-getting team and, as our agency continues to grow, we want to share with you what it means to be an ‘Impacter’ and we’ll do that by way of our new spotlight series where you meet us, the savvy...

The Long and Short of it: Strategic Planning

During a recent meeting with a client and would-be partner, the topic of planning came up, specifically, the advantages of implementing strategic long-term plans versus investing in short-term solutions. The discussion focused on the point that unlike typical short-term ventures that produce fleeting outcomes, long-term planning can open the way...