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PRactical Pointers

PRactical Pointers

Author Archives: Filomena Fanelli

Values in the Time of Corona

Fears over coronavirus, increased strain on first responders and hospitals, stock market turbulence, daily press conferences from government officials and grocery stores with empty shelves. All of these things can send even the calmest person into panic mode. For those who are business owners, CEOs, executive directors or managers, one...

Delegating is Hard to Do and You Need to Do It Right!

As I’ve blogged about previously, marketing PR leaders can’t  counsel the C-Suite while they’re busy running events. Agency owners can’t generate new business while up to their eyeballs running the business they currently have, and communications leaders (whether at a  travel destination, non-profit organization or marketer) can’t focus on strategy...

Impact PR & Communications Sweeps Six at PRSA’s 2019 Mercury Awards

Hudson Valley public relations and marketing firm Impact PR & Communications, Ltd. has secured its highest number of awards yet at the Public Relations Society of America’s (PRSA) 2019 Mercury Awards, which are hosted annually by the Greater Connecticut and Westchester/Fairfield chapters. The agency took home six awards for excellence in public relations...

Not All Dollars Hold the Same Value

While being in business is all about generating revenue, in my nearly two decades working in PR, and more than 10 years in management, I’ve learned a few things about making a profit. One of my primary takeaways: not all dollars hold the same value. I’m not, of course, speaking...

#MeetTheTeam: Impact has a New Pro on Board

Here at Impact PR & Communications, we’ve built a dynamic and go-getting team and, as our agency continues to grow, we want to share with you what it means to be an ‘Impacter’ and we’ll do that by way of our new spotlight series where you meet us, the savvy...