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PRactical Pointers

PRactical Pointers

Author Archives: Filomena Fanelli

From Fairytales to Facts: Measuring PR Success

It used to be that traditional advertising stole the spotlight from public relations, the quieter relative of its more sophisticated counterpart. Rather than sweep dramatically across the ballroom floor, PR pros would find an obscure corner for intimate discussions with journalists, third-party advisers and other targeted participants, while every prince...

Just Do It

As I was listening to WAMC’s Roundtable the other day while driving to meet with one of our clients, one of the station’s listeners called in expressing great concern about our nation’s new immigration policy that literally pulls apart children and parents as they attempt to cross our borders. The...

Six Tips to Ensure Your Thought-Leadership Gets Seen

Following up on last year’s “Five Ways to Turn Up the Volume on Thought-Leadership,” which talked about how to identify relevant thought-leadership opportunities, this week’s blog post offers tips on how to ensure your thought-leadership gets seen after it’s been published. Thought-leadership helps working professionals establish their credibility as a...

Wow-Worthy Insights from HVNN’s Business Newsmakers

Our CEO Filomena Fanelli hosts a wonderful weekly show on Hudson Valley News Network called Business Newsmakers. Sponsored by our client Tompkins Mahopac Bank, the business executives who appear on the show offer some very valuable insights and emerging trends in launching new ventures, growing one’s small business and striking...

Five Ways to Build Trust (and Your Business)

“All things being equal people will do business with, and refer business to, those people they know, like and trust.” This quote from “The Go-Giver” by Bob Burg and John David Mann sums up my philosophy on how people choose and cultivate their business relationships — really, any relationship where...

Difficult Lessons Learned From the First Four Years

For those of you in the early stages of starting a new business and coping with the emotional rush that comes with it, whether it relates to those thrilling, exhilarating and exhausting days, or thoughts about if you’re in good company as you build upon your brilliant entrepreneurial idea, I’ll...

Progressing with Passion

Passion fuels people into action. It’s where deep desire and opportunity come together, often with resounding results. Indeed, passion is credited for the successes of top athletes, business people, community leaders, artists and other prominent standouts. Well, sure it is. Being passionate about an ideal motivates people to move forward...