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PRactical Pointers

PRactical Pointers

Author Archives: Filomena Fanelli

Repping the Cause – How to Be a Good Ambassador

One of the most incredible qualities of our nation is its citizens’ can-do attitude and willingness to come together for nearly any noble purpose or cause, whether that means fighting cancer, adopting homeless pets, helping a community succeed economically, or something else. Individuals aren’t the ones making a difference—many nonprofits...

MEDIA MOMENT––Orie Givens, Spectrum News

Orie, thanks for being our guest this month. Can you tell us a little bit more about Spectrum News? Spectrum News is a 24-hour cable news channel dedicated to providing viewers with local news, politics, features, sports and weather. At Spectrum News Hudson Valley, we work to provide our viewers...

Networking—or Not

A recent article in the Huffington Post talked about the importance of not just business networking, but more importantly, in-person, eye-to-eye, handshake-to-handshake networking. That’s not to say connecting across social media platforms isn’t essential, too, but as the article pointed out, virtual associations can’t match the impact of those made face-to-face: “Making...

Goodbye to Goals

New year, new goals. What better time is there to get a fresh start on where a person wants to be than at the beginning of a new year? After all, there are 12 months—or 52 weeks or 365 days, depending on one’s preference—to create a step-by-step plan on how...

Eight Paths to Better PR in 2018

Successfully opening the doors of a new business, adding another location, growing a product line, building on your B-to-B firm’s market position or securing more community support for your not-for-profit — these are all scenarios in which smart public relations and marketing can add value — and lots of it....

Internship Insights

This summer, Marist College junior Allison (Alli) Long reached out to Impact PR & Communications for a fall internship. Alli immediately stood out from the pack of applicants. A few things caught our attention. First, she’s a professional writing major (with a minor in public relations and biology) and our...