PRactical Pointers

PRactical Pointers

Author Archives: Filomena Fanelli

Eight Paths to Better PR in 2018

Successfully opening the doors of a new business, adding another location, growing a product line, building on your B-to-B firm’s market position or securing more community support for your not-for-profit — these are all scenarios in which smart public relations and marketing can add value — and lots of it....

Internship Insights

This summer, Marist College junior Allison (Alli) Long reached out to Impact PR & Communications for a fall internship. Alli immediately stood out from the pack of applicants. A few things caught our attention. First, she’s a professional writing major (with a minor in public relations and biology) and our...

Gratitude: 7 Reasons I Love Working in PR

For all of the rants I see about the difficulties inherent in public relations work, starting with how the profession typically is ranked as one of the most stressful occupations year-after-year and ending with stories of clients behaving badly, I truly enjoy my career as a PR professional. Here are...