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PRactical Pointers

PRactical Pointers

Author Archives: Filomena Fanelli

Mind your social media P’s & Q’s

Hold the door open for the person behind you. Say please and thank you. Offer a guest a drink before pouring yours. These are common ways to be well-mannered in everyday life. However, when it comes to social media interactions, such niceties can get murky. Anyone with access to an...

Turning to the Dark Side

4 Things to Know When Moving from News to PR It’s been about six months since I started my journey to the Dark Side. That’s what journalists call it when you move from news to PR. There’s a Facebook meme going around among some of my former colleagues, which reads,...

Awards – Sweet Recognition or Half-Baked?

We recently received a letter in the office saying Impact PR & Communications had been named the best public relations firm in Poughkeepsie, New York. After some initial excitement at the possibility of being recognized for all of our hard work, critical thinking kicked in and we started to ask...

Striving for Recognition and Visibility? Try PESO

Let’s face it: the real estate business is competitive, fast-moving and ever-changing. A smartly developed and expertly executed public relations campaign can be the differentiator that a residential or commercial brokerage, developer, landlord, designer, architect, real estate investment or construction firm needs to gain — and maintain — a much-needed...

Summertime and the Business Reading is Easy

  The hazy, lazy days of summer are great for far more than logging beach time and sipping lemonade. Summer is also an excellent time to catch up on reading and to ponder the state of your business. It’s my favorite time of year to binge on books. Here are...

Do It In the Midst of Busy

“Do not wait; the time will never be ‘just right.’ Start where you stand, and work with whatever tools you may have at your command.” – Napoleon Hill  I’m often amazed at the how many people knowingly put off the important work of publicizing and marketing their businesses. I get...

Speak Up: Getting Your Share of Voice

Constant content, social media chatter and real-time news galore. It’s no wonder it’s hard to get a word in edge-wise. For businesses and brands looking to be a part of the conversation, strategy is critical. There are many ways to ensure a firm’s voice is heard loud and clear and...