PRactical Pointers

PRactical Pointers

Author Archives: Karen Shan

Are You Ready—Really?

So, how are those 2019 resolutions coming along? Making progress? If your objectives have stalled, don’t be hard on yourself. Realizing goals takes more than a desire for them. It takes a readiness to be open to change, trust in the process and courage to be uncomfortable, at least for...

Picture Perfect

More than merely expressing a thousand words, photos have the power to attract the attention of key audiences (or repel them), evoke emotion and initiate interaction with others. Pictures have long-supported written content for public outreach, from heightening articles to enhancing marketing collateral to enriching advertisements and more. But today...

Four Things Journalism Taught Me

Before joining the rewarding world of public relations at Impact PR & Communications, I was a stringer for a local newspaper During my 16 years as a freelance journalist, I wrote about home buying and selling, home ownership, young professionals, entrepreneurs, business concerns, health and wellness, the environment, school graduations...