Impact PR & Communications Sweeps Six at PRSA’s 2019 Mercury Awards

Hudson Valley public relations and marketing firm Impact PR & Communications, Ltd. has secured its highest number of awards yet at the Public Relations Society of America’s (PRSA) 2019 Mercury Awards, which are hosted annually by the Greater Connecticut and Westchester/Fairfield chapters. The agency took home six awards for excellence in public relations...

Approaching the Busiest Time of Year with an Attitude…of Gratitude

This time of year, whatever you call it – Q4, fall, the last 90 days, the (almost) holiday season – is usually the busiest for most businesses. After a sleepy summer, client events are ready to activate. Award season is also usually on high, if you’re fortunate enough to participate,...

Marketing Your Business? Social Media is Sweet, But No Substitute

Nobody reads the newspaper anymore. Print is dead. Why advertise when you can use social media? Recently, I was at a conference and had a casual conversation with a small-business owner who has built an admirable enterprise. She proudly relayed to me how she’s used social media and word of mouth to grow...

#MeetTheTeam: Impact Welcomes Rebecca Malinowski

The team here at Impact PR & Communications is always on the lookout for great talent and, lucky for us, we’ve had the opportunity to work with several local college students and graduates over the past five years. And just in time for our next spotlight series where you meet...

Responding to Online Reviews: A Guide to Handling Positive and Negative Feedback

It’s not easy being in the public eye. For celebrities, politicians and brands, it’s nearly impossible to avoid the court of public opinion, which can include a mixed bag of praise and condemnation. Negative reviews sting. Some people claim that it doesn’t matter what others think, but in reality –...

Can You Control Your Brand’s Message? Yes… and No!

If you’ve ever played the game Two Truths and a Lie (fun, isn’t it?), you know how hard it can be to discern between what’s a surprising fact and what’s far from the truth. That’s because the two are often not that far apart. For brands looking to influence the...

7 Lessons in Life and Leadership

Last September we began our journey with Leadership Dutchess, an annual professional development program hosted by the Chamber Foundation, Inc., and now, after nine transformative months, we are graduating. Throughout the course of the program, we took deep dives into communication, public speaking, team building, project management and other topics...

Not All Dollars Hold the Same Value

While being in business is all about generating revenue, in my nearly two decades working in PR, and more than 10 years in management, I’ve learned a few things about making a profit. One of my primary takeaways: not all dollars hold the same value. I’m not, of course, speaking...

#MeetTheTeam: Impact has a New Pro on Board

Here at Impact PR & Communications, we’ve built a dynamic and go-getting team and, as our agency continues to grow, we want to share with you what it means to be an ‘Impacter’ and we’ll do that by way of our new spotlight series where you meet us, the savvy...

Five Years in Business, Five Tips (And a Crazy Big Cake)

This week, we whooped it up, clinking glasses and devouring copious amounts of cake to mark the 5th anniversary of our agency, Impact PR & Communications. Sure, we could have just put up a post on social media and called it a day, but with all of the sad statistics...

1 2 3 4 5

Blog

PRactical Pointers