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PRactical Pointers

PRactical Pointers

The Long and Short of it: Strategic Planning

During a recent meeting with a client and would-be partner, the topic of planning came up, specifically, the advantages of implementing strategic long-term plans versus investing in short-term solutions. The discussion focused on the point that unlike typical short-term ventures that produce fleeting outcomes, long-term planning can open the way...

Picture Perfect

More than merely expressing a thousand words, photos have the power to attract the attention of key audiences (or repel them), evoke emotion and initiate interaction with others. Pictures have long-supported written content for public outreach, from heightening articles to enhancing marketing collateral to enriching advertisements and more. But today...

MEDIA MOMENT––Emma Tuccillo, And North

Recently, the Impact PR & Communications team collaborated with Emma Tuccillo of And North, on a curated experience in Upstate New York. After the successful completion of the partnership, we sat down with Emma to talk about what makes And North the go-to guide for all things north of New...

An Impactful Addition

Here at Impact, we have made an addition we are especially excited about! The big news: veteran publicist Kate Wark has joined our team as executive vice president. Kate brings more than 17 years of PR experience, having held positions at some of the nation’s top PR firms, including Quinn,...