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PRactical Pointers

PRactical Pointers

Media Moment––Charlie Cornacchio from HVNN

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind this “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask questions and our media pals weigh in....

Winner, Winner: Celebrating How We Make An Impact

Anyone in the public relations industry – and anyone who runs a business, in fact – knows how much hard work is involved. In between all the non-glamorous moments, there are often wins worth celebrating. Our team at Impact PR & Communications recently got some good news and we had...

Creating a Media-Worthy-Event – From Snore to Score

“If you build it, he will come.” The classic phrase from Field of Dreams may have worked to bring ghost baseball players to a mythical cornfield, but out here in the real world, that mentality just won’t bring the media out to an event. Despite how exciting or important you...

Mind your social media P’s & Q’s

Hold the door open for the person behind you. Say please and thank you. Offer a guest a drink before pouring yours. These are common ways to be well-mannered in everyday life. However, when it comes to social media interactions, such niceties can get murky. Anyone with access to an...

5 Ways to Turn Up the Volume on Thought Leadership

One of the PR topics I get the most questions about is thought leadership. Some people doing the asking don’t even know the term for what it is they are asking my firm for help with. Luckily, I recently had the chance to clear up some misconceptions as the featured...

Turning to the Dark Side

4 Things to Know When Moving from News to PR It’s been about six months since I started my journey to the Dark Side. That’s what journalists call it when you move from news to PR. There’s a Facebook meme going around among some of my former colleagues, which reads,...

Awards – Sweet Recognition or Half-Baked?

We recently received a letter in the office saying Impact PR & Communications had been named the best public relations firm in Poughkeepsie, New York. After some initial excitement at the possibility of being recognized for all of our hard work, critical thinking kicked in and we started to ask...

Striving for Recognition and Visibility? Try PESO

Let’s face it: the real estate business is competitive, fast-moving and ever-changing. A smartly developed and expertly executed public relations campaign can be the differentiator that a residential or commercial brokerage, developer, landlord, designer, architect, real estate investment or construction firm needs to gain — and maintain — a much-needed...

Summertime and the Business Reading is Easy

  The hazy, lazy days of summer are great for far more than logging beach time and sipping lemonade. Summer is also an excellent time to catch up on reading and to ponder the state of your business. It’s my favorite time of year to binge on books. Here are...