PRactical Pointers

PRactical Pointers

Two Sides to Every Story: The Pros and Cons of 2018 PR Trends

As Bob Dylan once sang, “The times, they are a-changin’.” In the public relations world, this couldn’t be truer. And these changes and emerging trends can be double-edged swords, with positives and negatives for each. Here we break down some of the pros and cons of 2018’s PR trends. Next-level blending of...

Internship Insights

This summer, Marist College junior Allison (Alli) Long reached out to Impact PR & Communications for a fall internship. Alli immediately stood out from the pack of applicants. A few things caught our attention. First, she’s a professional writing major (with a minor in public relations and biology) and our...

Gratitude: 7 Reasons I Love Working in PR

For all of the rants I see about the difficulties inherent in public relations work, starting with how the profession typically is ranked as one of the most stressful occupations year-after-year and ending with stories of clients behaving badly, I truly enjoy my career as a PR professional. Here are...

A Guide to Better Press Releases

About to celebrate a milestone anniversary? Holding a ribbon cutting to unveil your new location? Scheduling a groundbreaking ceremony for a soon-to-be constructed or remodeled building? Congratulations!