Responding to Online Reviews: A Guide to Handling Positive and Negative Feedback

It’s not easy being in the public eye. For celebrities, politicians and brands, it’s nearly impossible to avoid the court of public opinion, which can include a mixed bag of praise and condemnation. Negative reviews sting. Some people claim that it doesn’t matter what others think, but in reality –...

Can You Control Your Brand’s Message? Yes… and No!

If you’ve ever played the game Two Truths and a Lie (fun, isn’t it?), you know how hard it can be to discern between what’s a surprising fact and what’s far from the truth. That’s because the two are often not that far apart. For brands looking to influence the...

7 Lessons in Life and Leadership

Last September we began our journey with Leadership Dutchess, an annual professional development program hosted by the Chamber Foundation, Inc., and now, after nine transformative months, we are graduating. Throughout the course of the program, we took deep dives into communication, public speaking, team building, project management and other topics...

Not All Dollars Hold the Same Value

While being in business is all about generating revenue, in my nearly two decades working in PR, and more than 10 years in management, I’ve learned a few things about making a profit. One of my primary takeaways: not all dollars hold the same value. I’m not, of course, speaking...

#MeetTheTeam: Impact has a New Pro on Board

Here at Impact PR & Communications, we’ve built a dynamic and go-getting team and, as our agency continues to grow, we want to share with you what it means to be an ‘Impacter’ and we’ll do that by way of our new spotlight series where you meet us, the savvy...

Five Years in Business, Five Tips (And a Crazy Big Cake)

This week, we whooped it up, clinking glasses and devouring copious amounts of cake to mark the 5th anniversary of our agency, Impact PR & Communications. Sure, we could have just put up a post on social media and called it a day, but with all of the sad statistics...

Please Stop Talking About Yourself: Using PR to Let Others Do the Talking

Many people are unsure of how to work with media that is earned — as in the kind that leads to news coverage without payment — and how that differs from traditional advertising and marketing. Nothing makes this concept easier to understand than a colorful dating analogy. Here’s one that...

Casandra’s 5 Tips for a Successful Internship

Internships are a great opportunity to prove yourself and show your potential in the public relations field. If you are starting a new internship, it is easy to overthink and worry about how you will do. You want to gain experience and hone your skills, but also stand out and...

Are You Ready—Really?

So, how are those 2019 resolutions coming along? Making progress? If your objectives have stalled, don’t be hard on yourself. Realizing goals takes more than a desire for them. It takes a readiness to be open to change, trust in the process and courage to be uncomfortable, at least for...

Want to Build Your Market Share Through PR? Try These Nine Tips!

Publilius Syrus once said, “A good reputation is more valuable than money.” Oh, how true that rings! Over the years, our agency has seen companies boost sales, bolster funding for causes and build incredible corporate cultures by wisely communicating with key audiences and investing in positive, reputation-building activities. Not sure...

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