As I’ve blogged about previously, marketing PR leaders can’t counsel the C-Suite while they’re busy running events. Agency owners can’t generate new business while up to their eyeballs running the business they currently have, and communications leaders (whether at a travel destination, non-profit organization or marketer) can’t focus on strategy...
The Karmic Concept of Giving
As the new decade begins, many of us are simultaneously reflecting back and looking ahead to the future, wondering what adventures lie ahead and how we can smash our goals in 2020. Typical aspirations revolve around careers, health and wellness, chipping away at financial debt, starting families, etc., but where...
Impact PR & Communications Sweeps Six at PRSA’s 2019 Mercury Awards
Hudson Valley public relations and marketing firm Impact PR & Communications, Ltd. has secured its highest number of awards yet at the Public Relations Society of America’s (PRSA) 2019 Mercury Awards, which are hosted annually by the Greater Connecticut and Westchester/Fairfield chapters. The agency took home six awards for excellence in public relations...
Marketing Your Business? Social Media is Sweet, But No Substitute
Nobody reads the newspaper anymore. Print is dead. Why advertise when you can use social media? Recently, I was at a conference and had a casual conversation with a small-business owner who has built an admirable enterprise. She proudly relayed to me how she’s used social media and word of mouth to grow...
Responding to Online Reviews: A Guide to Handling Positive and Negative Feedback
It’s not easy being in the public eye. For celebrities, politicians and brands, it’s nearly impossible to avoid the court of public opinion, which can include a mixed bag of praise and condemnation. Negative reviews sting. Some people claim that it doesn’t matter what others think, but in reality –...
