One of our founder’s favorite sayings is, “Advertising is what you pay for, publicity is what you pray for.” There’s good reason. Most business owners dream of the exposure that is the by-product of media mentions and feature stories on their organization. It can, in fact, be a prayer answered,...
Four Things Journalism Taught Me
Before joining the rewarding world of public relations at Impact PR & Communications, I was a stringer for a local newspaper During my 16 years as a freelance journalist, I wrote about home buying and selling, home ownership, young professionals, entrepreneurs, business concerns, health and wellness, the environment, school graduations...
More Wow-Worthy Insights from HVNN’s Business Newsmakers
Our CEO Filomena Fanelli hosts a wonderful weekly show on Hudson Valley News Network called Business Newsmakers. Sponsored by our client Tompkins Mahopac Bank, the business leaders who appear on the show offer valuable business lessons learned through years of experience as entrepreneurs and executives. Here are some learnings we...
From Fairytales to Facts: Measuring PR Success
It used to be that traditional advertising stole the spotlight from public relations, the quieter relative of its more sophisticated counterpart. Rather than sweep dramatically across the ballroom floor, PR pros would find an obscure corner for intimate discussions with journalists, third-party advisers and other targeted participants, while every prince...
Just Do It
As I was listening to WAMC’s Roundtable the other day while driving to meet with one of our clients, one of the station’s listeners called in expressing great concern about our nation’s new immigration policy that literally pulls apart children and parents as they attempt to cross our borders. The...
Six Tips to Ensure Your Thought-Leadership Gets Seen
Following up on last year’s “Five Ways to Turn Up the Volume on Thought-Leadership,” which talked about how to identify relevant thought-leadership opportunities, this week’s blog post offers tips on how to ensure your thought-leadership gets seen after it’s been published. Thought-leadership helps working professionals establish their credibility as a...
Seven Internal Communication Tips to Build Trust and Keep Employees Engaged
In response to a new study that found trust in government and corporations are at an all time low in the United States, Impact’s Associate Vice President Sandi Sonnenfeld recently published an article in O’Dwyer’s, one of the leading magazines covering the PR and corporate communications industry, on the importance...