blog

Blog

PRactical Pointers

PRactical Pointers

An Impactful Addition

Here at Impact, we have made an addition we are especially excited about! The big news: veteran publicist Kate Wark has joined our team as executive vice president. Kate brings more than 17 years of PR experience, having held positions at some of the nation’s top PR firms, including Quinn,...

Four Things Journalism Taught Me

Before joining the rewarding world of public relations at Impact PR & Communications, I was a stringer for a local newspaper During my 16 years as a freelance journalist, I wrote about home buying and selling, home ownership, young professionals, entrepreneurs, business concerns, health and wellness, the environment, school graduations...

More Wow-Worthy Insights from HVNN’s Business Newsmakers

Our CEO Filomena Fanelli hosts a wonderful weekly show on Hudson Valley News Network called Business Newsmakers. Sponsored by our client Tompkins Mahopac Bank, the business leaders who appear on the show offer valuable business lessons learned through years of experience as entrepreneurs and executives. Here are some learnings we...

From Fairytales to Facts: Measuring PR Success

It used to be that traditional advertising stole the spotlight from public relations, the quieter relative of its more sophisticated counterpart. Rather than sweep dramatically across the ballroom floor, PR pros would find an obscure corner for intimate discussions with journalists, third-party advisers and other targeted participants, while every prince...

Just Do It

As I was listening to WAMC’s Roundtable the other day while driving to meet with one of our clients, one of the station’s listeners called in expressing great concern about our nation’s new immigration policy that literally pulls apart children and parents as they attempt to cross our borders. The...

Six Tips to Ensure Your Thought-Leadership Gets Seen

Following up on last year’s “Five Ways to Turn Up the Volume on Thought-Leadership,” which talked about how to identify relevant thought-leadership opportunities, this week’s blog post offers tips on how to ensure your thought-leadership gets seen after it’s been published. Thought-leadership helps working professionals establish their credibility as a...