Anyone who has visited our public relations agency, or spent a good deal of time with one of our team members, has likely heard us talk about our core values. They mean so much to us that we consider them to be non-negotiables; in other words, these are the guide...
Picture Perfect
More than merely expressing a thousand words, photos have the power to attract the attention of key audiences (or repel them), evoke emotion and initiate interaction with others. Pictures have long-supported written content for public outreach, from heightening articles to enhancing marketing collateral to enriching advertisements and more. But today...
Four Things Journalism Taught Me
Before joining the rewarding world of public relations at Impact PR & Communications, I was a stringer for a local newspaper During my 16 years as a freelance journalist, I wrote about home buying and selling, home ownership, young professionals, entrepreneurs, business concerns, health and wellness, the environment, school graduations...
More Wow-Worthy Insights from HVNN’s Business Newsmakers
Our CEO Filomena Fanelli hosts a wonderful weekly show on Hudson Valley News Network called Business Newsmakers. Sponsored by our client Tompkins Mahopac Bank, the business leaders who appear on the show offer valuable business lessons learned through years of experience as entrepreneurs and executives. Here are some learnings we...
From Fairytales to Facts: Measuring PR Success
It used to be that traditional advertising stole the spotlight from public relations, the quieter relative of its more sophisticated counterpart. Rather than sweep dramatically across the ballroom floor, PR pros would find an obscure corner for intimate discussions with journalists, third-party advisers and other targeted participants, while every prince...