How to Get the Most Out of Your PR Internship Experience

Senior year is all about reflection––and looking back on my four years at Marist College, one of the most standout experiences of my college career has been my time as an intern at Impact PR & Communications. Now in my second semester as an intern at Impact, I’ve learned a...

Fit Matters: How Five Values Determine Our Direction

Anyone who has visited our public relations agency, or spent a good deal of time with one of our team members, has likely heard us talk about our core values. They mean so much to us that we consider them to be non-negotiables; in other words, these are the guide...

Picture Perfect

More than merely expressing a thousand words, photos have the power to attract the attention of key audiences (or repel them), evoke emotion and initiate interaction with others. Pictures have long-supported written content for public outreach, from heightening articles to enhancing marketing collateral to enriching advertisements and more. But today...

MEDIA MOMENT––Emma Tuccillo, And North

Recently, the Impact PR & Communications team collaborated with Emma Tuccillo of And North, on a curated experience in Upstate New York. After the successful completion of the partnership, we sat down with Emma to talk about what makes And North the go-to guide for all things north of New...

Why You Should Wax On: Using Op-Eds and Bylined Articles to Build Your Brand

One of our founder’s favorite sayings is, “Advertising is what you pay for, publicity is what you pray for.” There’s good reason. Most business owners dream of the exposure that is the by-product of media mentions and feature stories on their organization. It can, in fact, be a prayer answered,...

An Impactful Addition

Here at Impact, we have made an addition we are especially excited about! The big news: veteran publicist Kate Wark has joined our team as executive vice president. Kate brings more than 17 years of PR experience, having held positions at some of the nation’s top PR firms, including Quinn,...

MEDIA MOMENT––Emily Nonko, Hudson Valley Magazine

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask some questions and our media pals weigh...

Four Things Journalism Taught Me

Before joining the rewarding world of public relations at Impact PR & Communications, I was a stringer for a local newspaper During my 16 years as a freelance journalist, I wrote about home buying and selling, home ownership, young professionals, entrepreneurs, business concerns, health and wellness, the environment, school graduations...

More Wow-Worthy Insights from HVNN’s Business Newsmakers

Our CEO Filomena Fanelli hosts a wonderful weekly show on Hudson Valley News Network called Business Newsmakers. Sponsored by our client Tompkins Mahopac Bank, the business leaders who appear on the show offer valuable business lessons learned through years of experience as entrepreneurs and executives. Here are some learnings we...

MEDIA MOMENT––Sabrina Sucato, Hudson Valley Magazine

Sabrina, thanks for being our guest this month. Can you tell us a little bit more about Hudson Valley Magazine? Hudson Valley Magazine has been an essential publication in the region since 1972. It captures colorful snapshots of life in the Hudson Valley and explores the stories of the people...

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