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PRactical Pointers

PRactical Pointers

Progressing with Passion

Passion fuels people into action. It’s where deep desire and opportunity come together, often with resounding results. Indeed, passion is credited for the successes of top athletes, business people, community leaders, artists and other prominent standouts. Well, sure it is. Being passionate about an ideal motivates people to move forward...

Repping the Cause – How to Be a Good Ambassador

One of the most incredible qualities of our nation is its citizens’ can-do attitude and willingness to come together for nearly any noble purpose or cause, whether that means fighting cancer, adopting homeless pets, helping a community succeed economically, or something else. Individuals aren’t the ones making a difference—many nonprofits...

MEDIA MOMENT––Orie Givens, Spectrum News

Orie, thanks for being our guest this month. Can you tell us a little bit more about Spectrum News? Spectrum News is a 24-hour cable news channel dedicated to providing viewers with local news, politics, features, sports and weather. At Spectrum News Hudson Valley, we work to provide our viewers...

Networking—or Not

A recent article in the Huffington Post talked about the importance of not just business networking, but more importantly, in-person, eye-to-eye, handshake-to-handshake networking. That’s not to say connecting across social media platforms isn’t essential, too, but as the article pointed out, virtual associations can’t match the impact of those made face-to-face: “Making...

Goodbye to Goals

New year, new goals. What better time is there to get a fresh start on where a person wants to be than at the beginning of a new year? After all, there are 12 months—or 52 weeks or 365 days, depending on one’s preference—to create a step-by-step plan on how...

Eight Paths to Better PR in 2018

Successfully opening the doors of a new business, adding another location, growing a product line, building on your B-to-B firm’s market position or securing more community support for your not-for-profit — these are all scenarios in which smart public relations and marketing can add value — and lots of it....