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PRactical Pointers

PRactical Pointers

Internship Insights

This summer, Marist College junior Allison (Alli) Long reached out to Impact PR & Communications for a fall internship. Alli immediately stood out from the pack of applicants. A few things caught our attention. First, she’s a professional writing major (with a minor in public relations and biology) and our...

Gratitude: 7 Reasons I Love Working in PR

For all of the rants I see about the difficulties inherent in public relations work, starting with how the profession typically is ranked as one of the most stressful occupations year-after-year and ending with stories of clients behaving badly, I truly enjoy my career as a PR professional. Here are...

The Top Term Media Pros Should Avoid

So, who, in the media, likes the expression ‘fake news’? Anyone? The phrase came about to discredit news stories that reveal negative facts about a specific person/organization/business. But of course, just because news is negative, doesn’t mean it isn’t true. And calling a story fake news doesn’t mean the piece...