At Impact PR & Communications, five signs that represent our values hang on our office walls. They guide our work ethic and are the basis for decisions about who we work with (and who works with us). We: Collaborate and communicate Build bridges Invest and immerse Act with integrity, always...
Progressing with Passion
Passion fuels people into action. It’s where deep desire and opportunity come together, often with resounding results. Indeed, passion is credited for the successes of top athletes, business people, community leaders, artists and other prominent standouts. Well, sure it is. Being passionate about an ideal motivates people to move forward...
Repping the Cause – How to Be a Good Ambassador
One of the most incredible qualities of our nation is its citizens’ can-do attitude and willingness to come together for nearly any noble purpose or cause, whether that means fighting cancer, adopting homeless pets, helping a community succeed economically, or something else. Individuals aren’t the ones making a difference—many nonprofits...
Networking—or Not
A recent article in the Huffington Post talked about the importance of not just business networking, but more importantly, in-person, eye-to-eye, handshake-to-handshake networking. That’s not to say connecting across social media platforms isn’t essential, too, but as the article pointed out, virtual associations can’t match the impact of those made face-to-face: “Making...
Eight Paths to Better PR in 2018
Successfully opening the doors of a new business, adding another location, growing a product line, building on your B-to-B firm’s market position or securing more community support for your not-for-profit — these are all scenarios in which smart public relations and marketing can add value — and lots of it....
