Press Release by Default? 5 Formats for Media Success

About to celebrate a milestone anniversary? Holding a ribbon cutting to unveil your new location? Scheduling a groundbreaking ceremony for a soon-to-be constructed or remodeled building? Congratulations!

Filomena Fanelli: Making the Most of Your Major Events

The Top Term Media Pros Should Avoid

So, who, in the media, likes the expression ‘fake news’? Anyone? The phrase came about to discredit news stories that reveal negative facts about a specific person/organization/business. But of course, just because news is negative, doesn’t mean it isn’t true. And calling a story fake news doesn’t mean the piece...

Let’s Get Together – Yeah, Yeah, Yeah! Collaborative Professional Development

In the PR business, and business in general, we too often “think INside the box” when it comes to collaborating with possible competitors, or rely solely on structured opportunities for interaction through professional trade associations. Breaking out of that box can help you reap big rewards, especially when you team...

Media Moment––Charlie Cornacchio from HVNN

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind this “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask questions and our media pals weigh in....

Winner, Winner: Celebrating How We Make An Impact

Anyone in the public relations industry – and anyone who runs a business, in fact – knows how much hard work is involved. In between all the non-glamorous moments, there are often wins worth celebrating. Our team at Impact PR & Communications recently got some good news and we had...

Creating a Media-Worthy-Event – From Snore to Score

“If you build it, he will come.” The classic phrase from Field of Dreams may have worked to bring ghost baseball players to a mythical cornfield, but out here in the real world, that mentality just won’t bring the media out to an event. Despite how exciting or important you...

5 Ways to Turn Up the Volume on Thought Leadership

One of the PR topics I get the most questions about is thought leadership. Some people doing the asking don’t even know the term for what it is they are asking my firm for help with. Luckily, I recently had the chance to clear up some misconceptions as the featured...

Turning to the Dark Side

4 Things to Know When Moving from News to PR It’s been about six months since I started my journey to the Dark Side. That’s what journalists call it when you move from news to PR. There’s a Facebook meme going around among some of my former colleagues, which reads,...

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