Sabrina, thanks for being our guest this month. Can you tell us a little bit more about Hudson Valley Magazine? Hudson Valley Magazine has been an essential publication in the region since 1972. It captures colorful snapshots of life in the Hudson Valley and explores the stories of the people...
From Fairytales to Facts: Measuring PR Success
It used to be that traditional advertising stole the spotlight from public relations, the quieter relative of its more sophisticated counterpart. Rather than sweep dramatically across the ballroom floor, PR pros would find an obscure corner for intimate discussions with journalists, third-party advisers and other targeted participants, while every prince...
Just Do It
As I was listening to WAMC’s Roundtable the other day while driving to meet with one of our clients, one of the station’s listeners called in expressing great concern about our nation’s new immigration policy that literally pulls apart children and parents as they attempt to cross our borders. The...
Six Tips to Ensure Your Thought-Leadership Gets Seen
It’s one thing to identify relevant thought-leadership opportunities, a topic we’ve covered before in this article, “Five Ways to Turn Up the Volume on Thought-Leadership,” but it’s another thing to make certain that thought-leadership gets seen. Thought-leadership helps working professionals establish their credibility as a trusted authority on an ongoing...
Seven Internal Communication Tips to Build Trust and Keep Employees Engaged
It shouldn’t take a major crisis for companies to realize the importance of internal communication when it comes to building employee trust and engagement, but a tough situation can certainly bring this truth to light. A few years ago, a workplace engagement study of companies with 1,000 or more workers,...
Wow-Worthy Insights from HVNN’s Business Newsmakers
Our CEO Filomena Fanelli hosts a wonderful weekly show on Hudson Valley News Network called Business Newsmakers. Sponsored by our client Tompkins Mahopac Bank, the business executives who appear on the show offer some very valuable insights and emerging trends in launching new ventures, growing one’s small business and striking...
Five Ways to Build Trust (and Your Business)
“All things being equal people will do business with, and refer business to, those people they know, like and trust.” This quote from “The Go-Giver” by Bob Burg and John David Mann sums up my philosophy on how people choose and cultivate their business relationships — really, any relationship where...
Progressing with Passion
Passion fuels people into action. It’s where deep desire and opportunity come together, often with resounding results. Indeed, passion is credited for the successes of top athletes, business people, community leaders, artists and other prominent standouts. Well, sure it is. Being passionate about an ideal motivates people to move forward...