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PRactical Pointers

PRactical Pointers

Gratitude: 7 Reasons I Love Working in PR

For all of the rants I see about the difficulties inherent in public relations work, starting with how the profession typically is ranked as one of the most stressful occupations year-after-year and ending with stories of clients behaving badly, I truly enjoy my career as a PR professional. Here are...

The Top Term Media Pros Should Avoid

So, who, in the media, likes the expression ‘fake news’? Anyone? The phrase came about to discredit news stories that reveal negative facts about a specific person/organization/business. But of course, just because news is negative, doesn’t mean it isn’t true. And calling a story fake news doesn’t mean the piece...

Media Moment––Charlie Cornacchio from HVNN

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind this “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask questions and our media pals weigh in....

Winner, Winner: Celebrating How We Make An Impact

Anyone in the public relations industry – and anyone who runs a business, in fact – knows how much hard work is involved. In between all the non-glamorous moments, there are often wins worth celebrating. Our team at Impact PR & Communications recently got some good news and we had...