Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask some questions and our media pals weigh...
Eight Paths to Better PR in 2018
Successfully opening the doors of a new business, adding another location, growing a product line, building on your B-to-B firm’s market position or securing more community support for your not-for-profit — these are all scenarios in which smart public relations and marketing can add value — and lots of it....
Two Sides to Every Story: The Pros and Cons of 2018 PR Trends
As Bob Dylan once sang, “The times, they are a-changin’.” In the public relations world, this couldn’t be truer. And these changes and emerging trends can be double-edged swords, with positives and negatives for each. Here we break down some of the pros and cons of 2018’s PR trends. Next-level blending of...
Internship Insights
This summer, Marist College junior Allison (Alli) Long reached out to Impact PR & Communications for a fall internship. Alli immediately stood out from the pack of applicants. A few things caught our attention. First, she’s a professional writing major (with a minor in public relations and biology) and our...
Gratitude: 7 Reasons I Love Working in PR
For all of the rants I see about the difficulties inherent in public relations work, starting with how the profession typically is ranked as one of the most stressful occupations year-after-year and ending with stories of clients behaving badly, I truly enjoy my career as a PR professional. Here are...