Within a mere three months of engagement, IPR&C garnered the following results on behalf of Eastdale Village:
- 44 secured media placements
- 9,876,373+ media impressions
- 296+ cumulative social shares of commercial user announcements
Additionally, Eastdale Village gained 140 followers on Instagram and 50 new page likes on Facebook in the week following the first press release announcement of the campaign. According to website analytics, Eastdale Village’s website also recorded traffic spikes with “higher-than-expected” visits immediately following press releases announcements disseminated by IPR&C.