Case Studies

No alternative movie still

Winning Westchester

Impact PR & Communications was selected by indie filmmaker William Dickerson to help handle the regional PR campaign for his film, No Alternative, and its East Coast premiere at the Yonkers YoFiFest. READ MORE >

Main House

Media Blitz

Impact PR & Communications was charged with the task of bringing awareness to the potential closure of the historic estate of acclaimed poet, Edna St. Vincent Millay, dubbed ‘Steepletop’, in Austerlitz, New York and to do so within a 10-week engagement period – four weeks for research and approval on all materials and a short six weeks to execute. READ MORE >

Rebrand

The Arc of Dutchess retained Impact PR & Communications to help explain the organization’s new image and widen reach to its audiences through traditional and social media campaigns designed to increase awareness and expand membership, with the ancillary goals of growing event attendance and fundraising efforts and forging new alliances in the community. READ MORE >

Skydiving Leap for Autism

Fundraising

Greystone Programs, Inc. in Hopewell Junction, NY, is dedicated to supporting individuals with autism and their families, and engaged Impact PR & Communications for a strategic public relations program focused on increasing fundraising for, and participation in, the annual Leap for Autism event. READ MORE >

Cauliflower Steak over Mashed Parsnip

Event

The Valley Table magazine partnered with Impact PR & Communications to execute two 16-week intensive public relations programs designed to promote the fall and spring Hudson Valley Restaurant Week events.

Impact also helped The Valley Table plan and execute the signature industry roundtable, Support the Craft-Drink NY event, drive website traffic and program enrollment plus showcase The Valley Table’s commitment to the local food and beverage industry. READ MORE >

MAST Construction President

Visibility

MAST engaged Impact PR & Communications for an ongoing strategic public relations program focused on highlighting project and firm news, expanding opportunities to participate in feature articles in prominent trade publications, providing comprehensive competitor market research and updating the firm’s website, including messaging and visuals consistent with its brand. READ MORE >

Hilarie Burton and Jeffrey Dean

Celebrity

Celebrity couple Jeffrey Dean Morgan and Hilarie Burton may be most widely known for their acting roles, but for children served by Astor Services for Children & Families, the couple’ssuperstar status comes from the powerful impact they’ve made on the kids’ daily lives.

After learning about Astor’s good works—including providing behavioral and educational services to more than 10,000 children and families annually in the Hudson Valley and the Bronx—Burton and Morgan immersed themselves in the renovation of one of Astor’s Residential Treatment Centers in Rhinebeck. Impact PR & Communications was engaged to garner press for this initiative. READ MORE >

Refined Voice

Impact PR & Communications worked with Adirondack Mountain Club to position the nonprofit for heightened membership and brand development by refining its messages and voice, while building on its newly redesigned website, print and other media, along with its already recognizable brand. READ MORE >

Brand Positioning

Brand Positioning

Impact PR & Communications was selected to build Yorkville Sports Association’s (YSA) presence in Westchester County, as well as within the business and sports industry with a six-month public relations and social media program. READ MORE >