Business Insights

Repping the Cause – How to Be a Good Ambassador

One of the most incredible qualities of our nation is its citizens’ can-do attitude and willingness to come together for nearly any noble purpose or cause, whether that means fighting cancer, adopting homeless pets, helping a community succeed economically, or something else. Individuals aren’t the ones making a difference—many nonprofits...

Networking—or Not

A recent article in the Huffington Post talked about the importance of not just business networking, but more importantly, in-person, eye-to-eye, handshake-to-handshake networking. That’s not to say connecting across social media platforms isn’t essential, too, but as the article pointed out, virtual associations can’t match the impact of those made face-to-face: “Making...

Goodbye to Goals

New year, new goals. What better time is there to get a fresh start on where a person wants to be than at the beginning of a new year? After all, there are 12 months—or 52 weeks or 365 days, depending on one’s preference—to create a step-by-step plan on how...

Awards – Sweet Recognition or Half-Baked?

We recently received a letter in the office saying Impact PR & Communications had been named the best public relations firm in Poughkeepsie, New York. After some initial excitement at the possibility of being recognized for all of our hard work, critical thinking kicked in and we started to ask...

Summertime and the Business Reading is Easy

  The hazy, lazy days of summer are great for far more than logging beach time and sipping lemonade. Summer is also an excellent time to catch up on reading and to ponder the state of your business. It’s my favorite time of year to binge on books. Here are...

Do It In the Midst of Busy

“Do not wait; the time will never be ‘just right.’ Start where you stand, and work with whatever tools you may have at your command.” – Napoleon Hill  I’m often amazed at the how many people knowingly put off the important work of publicizing and marketing their businesses. I get...