Business Insights

Awards – Sweet Recognition or Half-Baked?

We recently received a letter in the office saying Impact PR & Communications had been named the best public relations firm in Poughkeepsie, New York. After some initial excitement at the possibility of being recognized for all of our hard work, critical thinking kicked in and we started to ask...

Summertime and the Business Reading is Easy

  The hazy, lazy days of summer are great for far more than logging beach time and sipping lemonade. Summer is also an excellent time to catch up on reading and to ponder the state of your business. It’s my favorite time of year to binge on books. Here are...

Do It In the Midst of Busy

“Do not wait; the time will never be ‘just right.’ Start where you stand, and work with whatever tools you may have at your command.” – Napoleon Hill  I’m often amazed at the how many people knowingly put off the important work of publicizing and marketing their businesses. I get...

Growing Personally and Professionally

Earlier this month, I had the honor of serving as a panelist alongside some of the Hudson Valley’s most accomplished women at a local event. Called “Planning Along a Lifetime Career Path,” the event was presented by the Dutchess County Regional Chamber of Commerce’s Women’s Leadership Alliance (WLA), an inclusive, supportive...

The Precarious Partnership

Getting a business relationship off to a smooth start and ensuring that success continues are not always simple matters; in fact, they can be complicated. Why? My answer: business partnerships are like personal relationships. They’re wrought with expectations and assumptions that are often unspoken or unrealistic, and often, there’s too...