Business Insights

Stepping Up Sedentary Workweeks

Justin Feldman, Doctor of Physical Therapy Owner of Feldman Physical Therapy and Performance in LaGrange and Fishkill  Too often office work means hours of desk duty, where too many of us spend the bulk of our weekdays sitting in front of a computer, tap, tap, tapping away. Keeping still to...

Set Yourself Apart with the Right Internship

By: Corinne Rhea, Impact intern Some might say that having an internship in high school is rigorous. Although it takes time out of my busy schedule, it keeps me sane. After a long day at school, I spend my afternoons participating in soccer and other extracurricular activities and my evenings...

PR Agency or Hire In-House: 5 Questions to Ask

Many organizations are clear about their need for public relations. They have a story to tell and know they need help getting the word out, reaching their target audiences more effectively, creating press releases and pitches, putting together a social media strategy and/or widening their influence through speaking engagements and...

Certifiable? It’s undeniable.

The other day, there was some celebrating over at Impact PR & Communications’ offices. That’s because we checked off our first business goal of 2017, and less than two weeks into the new calendar year. The great news? The reason our founder was seen high-fiving the rest of the team...

Before You Hire, Inquire

Most business executives and managers make hiring decisions to address needs in their personal lives, whether it’s a contractor to renovate a bathroom, a mechanic to fix their vehicle or a CPA to advise them during tax season. However, when it’s time to pull in a PR and communications expert...

Social Schmoozing: Networking or Not Working?

Time away from day-to-day business. It’s what every harried entrepreneur or busy executive fears. After all, how will the core work get done if you’re not working on the work that your clients demand and pays the bills? Plus, you can’t be everywhere since there’s only one you, right? That...

Drink Local First?

This blog post is about something near and dear to all of us who work at Impact PR & Communications…coffee. No, not just how much of it we consume in a given day, but how every decision you make when you own a business has a ripple effect. In our...

Headshots: Step Away from the Selfie Stick

By: Nikki D’Aleo of Impact PR & Communications and guest expert Melissa Surprise of Surprise Photography Have you ever found yourself running to the local hardware store after binge-watching HGTV? It only takes one episode of Fixer Upper and suddenly I’m channeling my inner Joanna and Chip Gaines, ready to...

PR Newbies: Ready for an Internship?

Teaching as an adjunct at Marist College this semester allowed me to spend plenty of time with the next generation of aspiring public relations and communications professionals. Some showed skills that said “I have what it takes,” while others needed to study up. Here are five of the must-haves agency...