Business Insights

Drink Local First?

This blog post is about something near and dear to all of us who work at Impact PR & Communications…coffee. No, not just how much of it we consume in a given day, but how every decision you make when you own a business has a ripple effect. In our...

Headshots: Step Away from the Selfie Stick

By: Nikki D’Aleo of Impact PR & Communications and guest expert Melissa Surprise of Surprise Photography Have you ever found yourself running to the local hardware store after binge-watching HGTV? It only takes one episode of Fixer Upper and suddenly I’m channeling my inner Joanna and Chip Gaines, ready to...

PR Newbies: Ready for an Internship?

Teaching as an adjunct at Marist College this semester allowed me to spend plenty of time with the next generation of aspiring public relations and communications professionals. Some showed skills that said “I have what it takes,” while others needed to study up. Here are five of the must-haves agency...

Putting the PR in Puerto Rico

I’m about to take a vacation from my business – to work on my business. In a few short weeks, I’ll pack my bags for Puerto Rico. Sandals – check! Sunscreen – check! Shades – check! I’ll also throw in a few notepads and business cards while I’m at it...