This blog post is about something near and dear to all of us who work at Impact PR & Communications…coffee. No, not just how much of it we consume in a given day, but how every decision you make when you own a business has a ripple effect. In our...

By: Nikki D’Aleo of Impact PR & Communications and guest expert Melissa Surprise of Surprise Photography Have you ever found yourself running to the local hardware store after binge-watching HGTV? It only takes one episode of Fixer Upper and suddenly I’m channeling my inner Joanna and Chip Gaines, ready to...

Teaching as an adjunct at Marist College this semester allowed me to spend plenty of time with the next generation of aspiring public relations and communications professionals. Some showed skills that said “I have what it takes,” while others needed to study up. Here are five of the must-haves agency...

Running your own business is certainly an adventure. Earlier this month, my firm celebrated its second anniversary – Happy Birthday, dear Impact! – and, believe me, I’ve learned many valuable lessons along the way. One of the best can be summarized with a story I shared with the Unique Ladies...

I’m about to take a vacation from my business – to work on my business. In a few short weeks, I’ll pack my bags for Puerto Rico. Sandals – check! Sunscreen – check! Shades – check! I’ll also throw in a few notepads and business cards while I’m at it...