Returning to the office after a Public Relations Society of America Counselors Academy spring conference is invigorating. Pages of notes in-hand, fresh ideas in my mind and dozens of LinkedIn invites later, I feel ready to grapple with the second half of the year, check back in with my business...

April was not only full of front-page worthy client news, PR wins, and agency-wide cheers; it was also full of valuable lessons. As many years of industry experience as we all have, individual and combined, it’s our shared client experiences that ensure we’re always keeping our creative juices flowing and...

Getting a business relationship off to a smooth start and ensuring that success continues are not always simple matters; in fact, they can be complicated. Why? My answer: business partnerships are like personal relationships. They’re wrought with expectations and assumptions that are often unspoken or unrealistic, and often, there’s too...

Justin Feldman, Doctor of Physical Therapy Owner of Feldman Physical Therapy and Performance in LaGrange and Fishkill  Too often office work means hours of desk duty, where too many of us spend the bulk of our weekdays sitting in front of a computer, tap, tap, tapping away. Keeping still to...

By: Corinne Rhea, Impact intern Some might say that having an internship in high school is rigorous. Although it takes time out of my busy schedule, it keeps me sane. After a long day at school, I spend my afternoons participating in soccer and other extracurricular activities and my evenings...

Many organizations are clear about their need for public relations. They have a story to tell and know they need help getting the word out, reaching their target audiences more effectively, creating press releases and pitches, putting together a social media strategy and/or widening their influence through speaking engagements and...

The other day, there was some celebrating over at Impact PR & Communications’ offices. That’s because we checked off our first business goal of 2017, and less than two weeks into the new calendar year. The great news? The reason our founder was seen high-fiving the rest of the team...

Most business executives and managers make hiring decisions to address needs in their personal lives, whether it’s a contractor to renovate a bathroom, a mechanic to fix their vehicle or a CPA to advise them during tax season. However, when it’s time to pull in a PR and communications expert...

Time away from day-to-day business. It’s what every harried entrepreneur or busy executive fears. After all, how will the core work get done if you’re not working on the work that your clients demand and pays the bills? Plus, you can’t be everywhere since there’s only one you, right? That...

This blog post is about something near and dear to all of us who work at Impact PR & Communications…coffee. No, not just how much of it we consume in a given day, but how every decision you make when you own a business has a ripple effect. In our...