Business Insights

Headshots: Step Away from the Selfie Stick

Have you ever found yourself running to the local hardware store after binge-watching HGTV? It only takes one episode of Fixer Upper and suddenly I’m channeling my inner Joanna and Chip Gaines, ready to demo every wall in sight and nail up some shiplap, that pine paneling commonly used in...

PR Newbies: Ready for an Internship?

As a former adjunct at Marist College, I spent plenty of time with the next generation of aspiring public relations and communications professionals – and still do. Some showed skills that said “I have what it takes,” while others needed to study up. Here are five of the must-haves agency...

Putting the PR in Puerto Rico

I’m about to take a vacation from my business – to work on my business. In a few short weeks, I’ll pack my bags for Puerto Rico. Sandals – check! Sunscreen – check! Shades – check! I’ll also throw in a few notepads and business cards while I’m at it...