It’s not easy being in the public eye. For celebrities, politicians and brands, it’s nearly impossible to avoid the court of public opinion, which can include a mixed bag of praise and condemnation. Negative reviews sting. Some people claim that it doesn’t matter what others think, but in reality –...

Anyone who has visited our public relations agency, or spent a good deal of time with one of our team members, has likely heard us talk about our core values. They mean so much to us that we consider them to be non-negotiables; in other words, these are the guide...

About to celebrate a milestone anniversary? Holding a ribbon cutting to unveil your new location? Scheduling a groundbreaking ceremony for a soon-to-be constructed or remodeled building? Congratulations!

So, who, in the media, likes the expression ‘fake news’? Anyone? The phrase came about to discredit news stories that reveal negative facts about a specific person/organization/business. But of course, just because news is negative, doesn’t mean it isn’t true. And calling a story fake news doesn’t mean the piece...

Lately we’ve noticed a trend. The world has gone “cap happy,” starting each word with an extra bit of emphasis by capitalizing liberally. After all, being Vice President is more impressive than vice president, isn’t it? Or being on the Board of Directors surely is more special when the “b”...