Anyone who has visited our public relations agency, or spent a good deal of time with one of our team members, has likely heard us talk about our core values. They mean so much to us that we consider them to be non-negotiables; in other words, these are the guide...
The Top Term Media Pros Should Avoid
So, who, in the media, likes the expression ‘fake news’? Anyone? The phrase came about to discredit news stories that reveal negative facts about a specific person/organization/business. But of course, just because news is negative, doesn’t mean it isn’t true. And calling a story fake news doesn’t mean the piece...
Write Like Your Career Depends on It (It Does)
Writing has always been a desirable business skill, something that bolstered resumes, opened doors and sealed deals. However, in this technology-driven world where email is a primary line of communication and tools like Slack are office staples, the bar has been raised. Sharp writing is no longer a nicety; it’s...