Communications & Writing

Automatically Inspired: How System-Generated Messaging Can Make or Break Your Organization’s COVID Response

Without in-person events or meetings, organizations must now rely entirely on email and other digital forms of communication to welcome new members, thank donors, or engage volunteers. And, as the majority of nonprofits have spent the last few weeks reorganizing their work processes, rescheduling programs and events, and managing the...

Cool, Calm and Cuomo: What We Can Learn About Crisis Communications from New York’s Governor

A short while back, the New York Post published an article about how New York women are crushing on their state’s Governor, Andrew Cuomo, and YouTube star Randy Rainbow released a parody song, in which he identified himself as a #CuomoSexual. Extreme as these examples may sound, whether you get excited when an alert...

The Top Term Media Pros Should Avoid

So, who, in the media, likes the expression ‘fake news’? Anyone? The phrase came about to discredit news stories that reveal negative facts about a specific person/organization/business. But of course, just because news is negative, doesn’t mean it isn’t true. And calling a story fake news doesn’t mean the piece...