PR & Media Relations

The Long and Short of it: Strategic Planning

During a recent meeting with a client and would-be partner, the topic of planning came up, specifically, the advantages of implementing strategic long-term plans versus investing in short-term solutions. The discussion focused on the point that unlike typical short-term ventures that produce fleeting outcomes, long-term planning can open the way...

Picture Perfect

More than merely expressing a thousand words, photos have the power to attract the attention of key audiences (or repel them), evoke emotion and initiate interaction with others. Pictures have long-supported written content for public outreach, from heightening articles to enhancing marketing collateral to enriching advertisements and more. But today...

MEDIA MOMENT––Emma Tuccillo, And North

Recently, the Impact PR & Communications team collaborated with Emma Tuccillo of And North, on a curated experience in Upstate New York. After the successful completion of the partnership, we sat down with Emma to talk about what makes And North the go-to guide for all things north of New...