PR & Media Relations

Six Tips to Ensure Your Thought-Leadership Gets Seen

It’s one thing to identify relevant thought-leadership opportunities, a topic we’ve covered before in this article, “Five Ways to Turn Up the Volume on Thought-Leadership,” but it’s another thing to make certain that thought-leadership gets seen. Thought-leadership helps working professionals establish their credibility as a trusted authority on an ongoing...

7 Deadly PR Truths From ‘Tiger King’

There are certain public relations tenets that hold true regardless of what’s going on in the world. Perhaps the COVID-19 pandemic is to be blamed for even the most intellectual of us having been glued to the popular Netflix biopic “Tiger King” and enthusiastically sharing the many memes that have followed....

Automatically Inspired: How System-Generated Messaging Can Make or Break Your Organization’s COVID Response

Without in-person events or meetings, organizations must now rely entirely on email and other digital forms of communication to welcome new members, thank donors, or engage volunteers. And, as the majority of nonprofits have spent the last few weeks reorganizing their work processes, rescheduling programs and events, and managing the...

Cool, Calm and Cuomo: What We Can Learn About Crisis Communications from New York’s Governor

A short while back, the New York Post published an article about how New York women are crushing on their state’s Governor, Andrew Cuomo, and YouTube star Randy Rainbow released a parody song, in which he identified himself as a #CuomoSexual. Extreme as these examples may sound, whether you get excited when an alert...

Values in the Time of Corona

Fears over coronavirus, increased strain on first responders and hospitals, stock market turbulence, daily press conferences from government officials and grocery stores with empty shelves. All of these things can send even the calmest person into panic mode. For those who are business owners, CEOs, executive directors or managers, one...