More than merely expressing a thousand words, photos have the power to attract the attention of key audiences (or repel them), evoke emotion and initiate interaction with others. Pictures have long-supported written content for public outreach, from heightening articles to enhancing marketing collateral to enriching advertisements and more. But today...

Recently, the Impact PR & Communications team collaborated with Emma Tuccillo of And North, on a curated experience in Upstate New York. After the successful completion of the partnership, we sat down with Emma to talk about what makes And North the go-to guide for all things north of New...

One of our founder’s favorite sayings is, “Advertising is what you pay for, publicity is what you pray for.”  There’s good reason. Most business owners dream of the exposure that is the by-product of media mentions and feature stories on their organization. It can, in fact, be a prayer answered,...

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask some questions and our media pals weigh...

Sabrina, thanks for being our guest this month. Can you tell us a little bit more about Hudson Valley Magazine? Hudson Valley Magazine has been an essential publication in the region since 1972. It captures colorful snapshots of life in the Hudson Valley and explores the stories of the people...

It used to be that traditional advertising stole the spotlight from public relations, the quieter relative of its more sophisticated counterpart. Rather than sweep dramatically across the ballroom floor, PR pros would find an obscure corner for intimate discussions with journalists, third-party advisers and other targeted participants, while every prince...

As I was listening to WAMC’s Roundtable the other day while driving to meet with one of our clients, one of the station’s listeners called in expressing great concern about our nation’s new immigration policy that literally pulls apart children and parents as they attempt to cross our borders. The...

Orie, thanks for being our guest this month. Can you tell us a little bit more about Spectrum News? Spectrum News is a 24-hour cable news channel dedicated to providing viewers with local news, politics, features, sports and weather. At Spectrum News Hudson Valley, we work to provide our viewers...

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask some questions and our media pals weigh...

Successfully opening the doors of a new business, adding another location, growing a product line, building on your B-to-B firm’s market position or securing more community support for your not-for-profit — these are all scenarios in which smart public relations and marketing can add value — and lots of it....