Flights have been grounded, plans have been canceled or rescheduled, but many of us are as busy as ever in the wake of COVID-19, admittedly in a new kind of way. One search of the phrase “tips for Zoom meetings” makes it apparent: we’re all looking for the best free...
Six Tips to Ensure Your Thought-Leadership Gets Seen
It’s one thing to identify relevant thought-leadership opportunities, a topic we’ve covered before in this article, “Five Ways to Turn Up the Volume on Thought-Leadership,” but it’s another thing to make certain that thought-leadership gets seen. Thought-leadership helps working professionals establish their credibility as a trusted authority on an ongoing...
MEDIA MOMENT––Nikita Ramos – Multimedia Journalist, News 12
Last fall, the Impact PR & Communications team had the pleasure of meeting Nikita Ramos, multimedia journalist at News 12 Westchester, when she covered the Eleanor Roosevelt Center at Val-Kill Medal Ceremony in Hyde Park, New York. We recently caught up with Nikita, virtually of course, and learned more about...
7 Deadly PR Truths From ‘Tiger King’
There are certain public relations tenets that hold true regardless of what’s going on in the world. Perhaps the COVID-19 pandemic is to be blamed for even the most intellectual of us having been glued to the popular Netflix biopic “Tiger King” and enthusiastically sharing the many memes that have followed....
Automatically Inspired: How System-Generated Messaging Can Make or Break Your Organization’s COVID Response
Without in-person events or meetings, organizations must now rely entirely on email and other digital forms of communication to welcome new members, thank donors, or engage volunteers. And, as the majority of nonprofits have spent the last few weeks reorganizing their work processes, rescheduling programs and events, and managing the...
Cool, Calm and Cuomo: What We Can Learn About Crisis Communications from New York’s Governor
A short while back, the New York Post published an article about how New York women are crushing on their state’s Governor, Andrew Cuomo, and YouTube star Randy Rainbow released a parody song, in which he identified himself as a #CuomoSexual. Extreme as these examples may sound, whether you get excited when an alert...
Values in the Time of Corona
Fears over coronavirus, increased strain on first responders and hospitals, stock market turbulence, daily press conferences from government officials and grocery stores with empty shelves. All of these things can send even the calmest person into panic mode. For those who are business owners, CEOs, executive directors or managers, one...
Six Actionable Communications Steps to Take During a Crisis
Hi friends, Let’s start by acknowledging that what we are collectively experiencing is disheartening and downright scary. Life during the COVID-19 pandemic feels surreal, and unlike anything we have faced in our lifetimes. The social and economic ripple effects will surely last for many months, even years, to come and...
