PR & Media Relations

Picture Perfect

More than merely expressing a thousand words, photos have the power to attract the attention of key audiences (or repel them), evoke emotion and initiate interaction with others. Pictures have long-supported written content for public outreach, from heightening articles to enhancing marketing collateral to enriching advertisements and more. But today...

MEDIA MOMENT––Emma Tuccillo, And North

Recently, the Impact PR & Communications team collaborated with Emma Tuccillo of And North, on a curated experience in Upstate New York. After the successful completion of the partnership, we sat down with Emma to talk about what makes And North the go-to guide for all things north of New...

From Fairytales to Facts: Measuring PR Success

It used to be that traditional advertising stole the spotlight from public relations, the quieter relative of its more sophisticated counterpart. Rather than sweep dramatically across the ballroom floor, PR pros would find an obscure corner for intimate discussions with journalists, third-party advisers and other targeted participants, while every prince...

Just Do It

As I was listening to WAMC’s Roundtable the other day while driving to meet with one of our clients, one of the station’s listeners called in expressing great concern about our nation’s new immigration policy that literally pulls apart children and parents as they attempt to cross our borders. The...

MEDIA MOMENT––Orie Givens, Spectrum News

Orie, thanks for being our guest this month. Can you tell us a little bit more about Spectrum News? Spectrum News is a 24-hour cable news channel dedicated to providing viewers with local news, politics, features, sports and weather. At Spectrum News Hudson Valley, we work to provide our viewers...

Eight Paths to Better PR in 2018

Successfully opening the doors of a new business, adding another location, growing a product line, building on your B-to-B firm’s market position or securing more community support for your not-for-profit — these are all scenarios in which smart public relations and marketing can add value — and lots of it....