Many people are unsure of how to work with media that is earned — as in the kind that leads to news coverage without payment — and how that differs from traditional advertising and marketing. Nothing makes this concept easier to understand than a colorful dating analogy. Here’s one that...

Publilius Syrus once said, “A good reputation is more valuable than money.” Oh, how true that rings! Over the years, our agency has seen companies boost sales, bolster funding for causes and build incredible corporate cultures by wisely communicating with key audiences and investing in positive, reputation-building activities. Not sure...

As the year comes to a close, it’s a great time to reflect on the last 12 months and the exciting stories we have been able to share but it wouldn’t be possible without the help and fervor of our friends in media.  We couldn’t let the year get away...

During a recent meeting with a client and would-be partner, the topic of planning came up, specifically, the advantages of implementing strategic long-term plans versus investing in short-term solutions. The discussion focused on the point that unlike typical short-term ventures that produce fleeting outcomes, long-term planning can open the way...

More than merely expressing a thousand words, photos have the power to attract the attention of key audiences (or repel them), evoke emotion and initiate interaction with others. Pictures have long-supported written content for public outreach, from heightening articles to enhancing marketing collateral to enriching advertisements and more. But today...

Recently, the Impact PR & Communications team collaborated with Emma Tuccillo of And North, on a curated experience in Upstate New York. After the successful completion of the partnership, we sat down with Emma to talk about what makes And North the go-to guide for all things north of New...

One of our founder’s favorite sayings is, “Advertising is what you pay for, publicity is what you pray for.”  There’s good reason. Most business owners dream of the exposure that is the by-product of media mentions and feature stories on their organization. It can, in fact, be a prayer answered,...

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask some questions and our media pals weigh...

Sabrina, thanks for being our guest this month. Can you tell us a little bit more about Hudson Valley Magazine? Hudson Valley Magazine has been an essential publication in the region since 1972. It captures colorful snapshots of life in the Hudson Valley and explores the stories of the people...