Running a PR firm, I am fortunate to work with a variety of clients, and no two CEOs or company spokespeople are the same. Some are full of charisma and charm, and eloquence flows from them whether they are in front of a room full of reporters or one-on-one. Others,...

Let’s face it: the real estate business is competitive, fast-moving and ever-changing. A smartly developed and expertly executed public relations campaign can be the differentiator that a residential or commercial brokerage, developer, landlord, designer, architect, real estate investment or construction firm needs to gain — and maintain — a much-needed...

Constant content, social media chatter and real-time news galore. It’s no wonder it’s hard to get a word in edge-wise. For businesses and brands looking to be a part of the conversation, strategy is critical. There are many ways to ensure a firm’s voice is heard loud and clear and...

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask some questions and our media pals weigh...

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask some questions and our media pals weigh...

The way businesses and organizations share messages, gain visibility and increase market share using public relations and media marketing tools has changed dramatically over the past decade. If they don’t know it already, there’s an acronym I suggest all of our past, present and future clients get cozy with: PESO....

After 18 years in the public relations industry, it’s fair to say I’ve seen my share of pitches. Sometimes I’m the one doing the writing, other times I’m critiquing someone else’s letter and, often, I’m the one charged with explaining to a client what idea has wheels (and what one...

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists. We ask some questions and our media pals weigh in. This month, we’re...

There are plenty of functions that start-ups, non-profits or even rapidly growing businesses like to DIY to save some all-important cash. Basic public relations is often one of them. After all, how hard could it be to write up a seemingly formulaic press release? You just find someone else’s online,...

Often after a CEO or executive director sees a competitor steadily in the news, heading up conferences, in key photo opportunities, rocking the social media world and accepting awards, I’m asked what it is they can do to capture some of that spotlight too. Why is it that some companies...