PR & Media Relations

Turning to the Dark Side

4 Things to Know When Moving from News to PR It’s been about six months since I started my journey to the Dark Side. That’s what journalists call it when you move from news to PR. There’s a Facebook meme going around among some of my former colleagues, which reads,...

Striving for Recognition and Visibility? Try PESO

Let’s face it: the real estate business is competitive, fast-moving and ever-changing. A smartly developed and expertly executed public relations campaign can be the differentiator that a residential or commercial brokerage, developer, landlord, designer, architect, real estate investment or construction firm needs to gain — and maintain — a much-needed...

Speak Up: Getting Your Share of Voice

Constant content, social media chatter and real-time news galore. It’s no wonder it’s hard to get a word in edge-wise. For businesses and brands looking to be a part of the conversation, strategy is critical. There are many ways to ensure a firm’s voice is heard loud and clear and...

Why PESO is the Term all Businesses Should Care About

The way businesses and organizations share messages, gain visibility and increase market share using public relations and media marketing tools has changed dramatically over the past decade. If they don’t know it already, there’s an acronym I suggest all of our past, present and future clients get cozy with: PESO....

Media Moment with Lisa Iannucci

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists. We ask some questions and our media pals weigh in. This month, we’re...

SOS: How to be Rescued from the Press Release Abyss

There are plenty of functions that start-ups, non-profits or even rapidly growing businesses like to DIY to save some all-important cash. Basic public relations is often one of them. After all, how hard could it be to write up a seemingly formulaic press release? You just find someone else’s online,...