PR & Media Relations

Gratitude: 7 Reasons I Love Working in PR

For all of the rants I see about the difficulties inherent in public relations work, starting with how the profession typically is ranked as one of the most stressful occupations year-after-year and ending with stories of clients behaving badly, I truly enjoy my career as a PR professional. Here are...

Media Moment––Charlie Cornacchio from HVNN

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind this “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask questions and our media pals weigh in....

Turning to the Dark Side

4 Things to Know When Moving from News to PR It’s been about six months since I started my journey to the Dark Side. That’s what journalists call it when you move from news to PR. There’s a Facebook meme going around among some of my former colleagues, which reads,...

Striving for Recognition and Visibility? Try PESO

Let’s face it: the real estate business is competitive, fast-moving and ever-changing. A smartly developed and expertly executed public relations campaign can be the differentiator that a residential or commercial brokerage, developer, landlord, designer, architect, real estate investment or construction firm needs to gain — and maintain — a much-needed...

Speak Up: Getting Your Share of Voice

Constant content, social media chatter and real-time news galore. It’s no wonder it’s hard to get a word in edge-wise. For businesses and brands looking to be a part of the conversation, strategy is critical. There are many ways to ensure a firm’s voice is heard loud and clear and...