As Bob Dylan once sang, “The times, they are a-changin’.” In the public relations world, this couldn’t be truer. And these changes and emerging trends can be double-edged swords, with positives and negatives for each. Here we break down some of the pros and cons of 2018’s PR trends. Next-level blending of...

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask some questions and our media pals weigh...

For all of the rants I see about the difficulties inherent in public relations work, starting with how the profession typically is ranked as one of the most stressful occupations year-after-year and ending with stories of clients behaving badly, I truly enjoy my career as a PR professional. Here are...

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind this “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask questions and our media pals weigh in....

4 Things to Know When Moving from News to PR It’s been about six months since I started my journey to the Dark Side. That’s what journalists call it when you move from news to PR. There’s a Facebook meme going around among some of my former colleagues, which reads,...

Running a PR firm, I am fortunate to work with a variety of clients, and no two CEOs or company spokespeople are the same. Some are full of charisma and charm, and eloquence flows from them whether they are in front of a room full of reporters or one-on-one. Others,...

Let’s face it: the real estate business is competitive, fast-moving and ever-changing. A smartly developed and expertly executed public relations campaign can be the differentiator that a residential or commercial brokerage, developer, landlord, designer, architect, real estate investment or construction firm needs to gain — and maintain — a much-needed...

Constant content, social media chatter and real-time news galore. It’s no wonder it’s hard to get a word in edge-wise. For businesses and brands looking to be a part of the conversation, strategy is critical. There are many ways to ensure a firm’s voice is heard loud and clear and...

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask some questions and our media pals weigh...

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists, reporters and media personalities. We ask some questions and our media pals weigh...