PR & Media Relations

Looking for the Good

    Impact Account Executive Nikki D’Aleo recently penned this op-ed for the Poughkeepsie Journal, in light of the onslaught of negativity in our news cycle.   Je suis sad. Je suis numb. Je suis tired of Je suis-ing. A friend of mine shared the following Tolkien quote on social media in the...

The Right to Remain Silent?

One of my favorite bits of public relations advice to give is this: build relationships when things are good. If you proactively tell your story, you prevent someone else from telling it for you. This past week our social media newsfeeds were chock full of images of police officers, along...

Media Monthly with Candace Dunkley, TWC

  Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Monthly,” a Q&A that gives our blog readers a better insight into some of our favorite journalists. We ask some questions and our media pals weigh in. Now, enough...

More than Magic

“Work your magic on this” is a phrase we often hear from our clients. It’s flattering, but we know that what we do is far more complex than waving a wand. (We wish it were that simple!) Without a doubt, our greatest tricks involve more than a glitter-covered stick, a...