PR & Media Relations

Five Surefire Ways to Become a PR Superstar

Often after a CEO or executive director sees a competitor steadily in the news, heading up conferences, in key photo opportunities, rocking the social media world and accepting awards, I’m asked what it is they can do to capture some of that spotlight too. Why is it that some companies...

Looking for the Good

    Impact Account Executive Nikki D’Aleo recently penned this op-ed for the Poughkeepsie Journal, in light of the onslaught of negativity in our news cycle.   Je suis sad. Je suis numb. Je suis tired of Je suis-ing. A friend of mine shared the following Tolkien quote on social media in the...

The Right to Remain Silent?

One of my favorite bits of public relations advice to give is this: build relationships when things are good. If you proactively tell your story, you prevent someone else from telling it for you. This past week our social media newsfeeds were chock full of images of police officers, along...