The way businesses and organizations share messages, gain visibility and increase market share using public relations and media marketing tools has changed dramatically over the past decade. If they don’t know it already, there’s an acronym I suggest all of our past, present and future clients get cozy with: PESO....

After 18 years in the public relations industry, it’s fair to say I’ve seen my share of pitches. Sometimes I’m the one doing the writing, other times I’m critiquing someone else’s letter and, often, I’m the one charged with explaining to a client what idea has wheels (and what one...

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Moment,” a Q&A that gives our blog readers a better insight into some of our favorite journalists. We ask some questions and our media pals weigh in. This month, we’re...

There are plenty of functions that start-ups, non-profits or even rapidly growing businesses like to DIY to save some all-important cash. Basic public relations is often one of them. After all, how hard could it be to write up a seemingly formulaic press release? You just find someone else’s online,...

Often after a CEO or executive director sees a competitor steadily in the news, heading up conferences, in key photo opportunities, rocking the social media world and accepting awards, I’m asked what it is they can do to capture some of that spotlight too. Why is it that some companies...

Members of the media and PR pros can be friends. Yes, really. That sentiment is the basis behind the “Media Monthly,” a Q&A that gives our blog readers a better insight into some of our favorite journalists. We ask some questions and our media pals weigh in. This month, we’re...

One of my favorite, most underutilized public relations tactics is penning a Letter to the Editor. I know, you’re thinking that these 150- to 250-word notes on the Opinion page of a newspaper or front portion of a magazine are a dying breed. They’re nothing but a place for a...

    Impact Account Executive Nikki D’Aleo recently penned this op-ed for the Poughkeepsie Journal, in light of the onslaught of negativity in our news cycle.   Je suis sad. Je suis numb. Je suis tired of Je suis-ing. A friend of mine shared the following Tolkien quote on social media in the...

Is Your Brand in Need of a Makeover? By: Katy Dwyer, president of Katy Dwyer Design I’d like to take you back a few years to a time when press releases were just boring press releases, and the local news cycle didn’t know what it was missing. It was a...