Cooking Up a Covid-Conscious Debut
Impact PR & Communications (IPR&C) was tapped by Revel 32, a relatively new one-of-a-kind event space in Poughkeepsie, New York, to help position Revel 32 among its target audiences within the Hudson Valley community, the greater New York metropolitan region, as well as food and beverage trade publications nationwide. The team was brought on to proactively build Revel 32’s reputation, make headlines through the news of a celebrity chef alignment and garner media attention to secure interest in the venue as a desirable wedding and event destination, in a three-month PR engagement amidst the COVID-19 pandemic.
Within three months and amidst increasing positivity rates and restrictions due to the pandemic, the Impact PR & Communications team garnered the following results on behalf of Revel 32:
As the news circulated about Chef Burke’s alignment with the venue, a second seating for the debut event was added, and both seatings completely sold out. The success of the event resulted in Revel 32 selling out of the venue’s Friday night event series from March through June 2021, a spike in booking private events of all sizes, launching The David Burke Supper Club, a seasonally inspired experience that showcases Chef’s innovative culinary style and techniques, as well as a ripple effect of news stories beyond the campaign limits that have set Revel 32 up for its remarkable, swift rebound. Additionally, Revel 32 has since won numerous awards including Hudson Valley Magazine’s Best Wedding Venue and Best Small Scaled Themed Events During the Pandemic.
The announcement helped us sell out two sessions of our David Burke debut (during Covid no less). We were able to have Chef on local radio interviews and the announcement printed in numerous publications – both of which we had been unsuccessful doing on our own. Being a new business, Impact PR helped put us back on the map. We had opened and closed so quickly due to the pandemic that we needed help getting back up and running. They went above and beyond to support our business, even personally attending our events.
– Gina Sullivan, co-owner of Revel 32