Expertise

As dedicated providers of exceptional service, our clients’ goals are at the heart of all we do. From traditional public relations initiatives to digital and social media strategies to community engagement, branding and marketing, and research and analysis, Impact PR has the know-how to advance each client to its ultimate aim. We cover all the bases—shared, earned and owned media—with consistent and professional messaging that build brands and promotes trust across key audiences. What’s more, we use data and measurable results to help direct our clients’ businesses, forward.

Public Relations

Our public relations work builds our clients’ relationships with their audiences. By working together, we create strategic communications to share news, thought leadership pieces and industry trends through traditional and digital media, along with in-person opportunities and events.

 

The Millay Society is thrilled with the Impact PR team’s professionalism, attention to detail, and most of all, results! After researching our project, they placed articles in several A-list publications including The New York Times. Unlike PR groups that assign one account executive per client, Impact PR offers the whole team’s talents and skill sets to tackle issues as they arise, all under the close eye of their CEO and founder. We were impressed by their high level of expertise and consistently creative, positive approach and are happy to recommend their services.

Holly Peppe, Literary Executor of Edna St. Vincent Millay, The Edna St. Vincent Millay Society at Steepletop

 

Filomena is an amazingly creative PR professional with a strong work ethic and a passion to succeed on behalf of her clients that’s second to none. I know because I helped her launch her public relations career at Rubenstein and watched her grow into one of our profession’s best.

Steve Solomon, Executive Vice President, Rubenstein Associates, Inc.

  • Thought leadership
  • Positioning and messaging
  • Press releases and media advisories
  • Expert bylined articles
  • Radio and podcast interviews
  • Television interviews
  • Event coverage
  • Op-eds
  • Letters to the editor
  • Press meetings

Digital & Social Media

Digital communications and social media have opened the way for exciting and effective communications. From online media and e-newsletters, to social platforms such as Twitter, LinkedIn, Instagram, YouTube and Facebook, Impact PR strategically positions clients to amp up their digital presence through targeted messaging that directly connects with and engages their stakeholders and the public.

 

As a small business owner, I juggle a lot, all while keeping an eye on my bottom line. Filomena brings amazing energy and creativity to each and every assignment. I love her passion for my business — she gets it! Also so appreciate her top notch writing skills, sound advice and efficient turn-around…priceless!

Colleen Ashe, PMP® ,CPO®, CEO, Ashe Organizing Solutions, Ltd.

  • Content creation—social media platforms and company website
  • Social media strategies and implementation
  • Blogging
  • SEO maximization
  • E-newsletter content

Community Engagement

Supporting communities fosters goodwill among involved businesses and local residents, while helping heighten awareness of those firms. Impact PR knows how to spot key opportunities for civic and professional engagement and has the expertise to share those good works with the local media and beyond for widespread exposure. Corporate social responsibility is in our DNA.

 

We’re showing up all over the place!  Thanks for the energy and push you and your staff are providing. Your team is doing a good job and Impact is all I hoped it would be. You really are making an IMPACT on my business.

Al Morales, President, Yorkville Sports Association

 

Tompkins Mahopac Bank is happy to partner with Impact PR. Filomena and her team are creative, responsive and proactive in helping us promote our brand.

Amy Greiner, Vice President, Tompkins Mahopac Bank

  • Speaking opportunities
  • Event planning and execution
  • Industry awards
  • Cause-related marketing
  • Outreach to VIPs and elected officials

Branding & Marketing

Consistency in what a company stands for, its offerings and how it communicates with others are the hallmarks of effective branding and marketing. Impact PR knows proper branding can be so effective that some end-users pay for products and/or services based on the steady delivery of a promised brand. That’s called a user experience! The best part? Our team has the proficiency to help our clients their boost their brand awareness. We know the terrain.

 

Impact PR is absolutely great to work with. Their quick turnaround time on pieces proves their efficiency time and time again. They are always thinking outside the box and presenting angles and sources we would not have thought of on our own. They have proven very helpful in publicizing our business by writing and sending press releases and securing expert by-lined articles by some of our staff. They are our go-to source for connecting us to the important local press outlets.

Michelle Martinetti, Marketing Manager, Gold’s Gym Dutchess County

 

Thank you so much for everything your team has done for us and for how much help you have been with the growth of our business. I truly believe that the impact (some pun intended) you have had on our business is immeasurable. When I first opened my practice, I was given some advice: If you want to strive to be the best physical therapist, surround yourself with only the best in every other profession you need to deal with. I knew from day one I found that in working with you!

Justin Feldman, Owner, Feldman Physical Therapy

  • Fact sheets
  • Executive bios
  • Company profiles
  • In-house magazine and newsletter content
  • Marketing letters/emails
  • Advertorials
  • Brand standards development

Research: Analysis & Reports

Changing demographics, business climates and industry trends can affect the way a company does business, who its competitors are, and how to promote its offerings. At Impact PR, our team can dig through noise, provide relevant analysis and share important findings, so clients know what it takes to rise above and stand apart in their marketplace.

  • Market trends and competitor analysis
  • Survey implementation and analysis
  • Focus group management
  • Media outlet research
  • Quarterly client activity reports
  • ROI – campaign analysis