Expertise

As dedicated providers of exceptional service, our clients’ goals are at the heart of all we do. From traditional public relations initiatives to digital and social media strategies to community engagement, branding and marketing, and research and analysis, Impact PR has the know-how to advance each client to its ultimate aim. We cover all the bases—shared, earned and owned media—with consistent and professional messaging that build brands and promotes trust across key audiences. What’s more, we use data and measurable results to help direct our clients’ businesses, forward.

Public Relations

Our public relations work builds our clients’ relationships with their audiences. By working together, we create strategic communications to share news, thought leadership pieces and industry trends through traditional and digital media, along with in-person opportunities and events.

  • Thought leadership
  • Positioning and messaging
  • Press releases and media advisories
  • Expert bylined articles
  • Radio and podcast interviews
  • Television interviews
  • Event coverage
  • Op-eds
  • Letters to the editor
  • Press meetings

Digital & Social Media

Digital communications and social media have opened the way for exciting and effective communications. From online media and e-newsletters, to social platforms such as Twitter, LinkedIn, Instagram, YouTube and Facebook, Impact PR strategically positions clients to amp up their digital presence through targeted messaging that directly connects with and engages their stakeholders and the public.

  • Content creation—social media platforms and company website
  • Social media strategies and implementation
  • Blogging
  • SEO maximization
  • E-newsletter content

Community Engagement

Supporting communities fosters goodwill among involved businesses and local residents, while helping heighten awareness of those firms. Impact PR knows how to spot key opportunities for civic and professional engagement and has the expertise to share those good works with the local media and beyond for widespread exposure. Corporate social responsibility is in our DNA.

  • Speaking opportunities
  • Event planning and execution
  • Industry awards
  • Cause-related marketing
  • Outreach to VIPs and elected officials

Branding & Marketing

Consistency in what a company stands for, its offerings and how it communicates with others are the hallmarks of effective branding and marketing. Impact PR knows proper branding can be so effective that some end-users pay for products and/or services based on the steady delivery of a promised brand. That’s called a user experience! The best part? Our team has the proficiency to help our clients their boost their brand awareness. We know the terrain.

  • Fact sheets
  • Executive bios
  • Company profiles
  • In-house magazine and newsletter content
  • Marketing letters/emails
  • Advertorials
  • Brand standards development

Research: Analysis & Reports

Changing demographics, business climates and industry trends can affect the way a company does business, who its competitors are, and how to promote its offerings. At Impact PR, our team can dig through noise, provide relevant analysis and share important findings, so clients know what it takes to rise above and stand apart in their marketplace.

  • Market trends and competitor analysis
  • Survey implementation and analysis
  • Focus group management
  • Media outlet research
  • Quarterly client activity reports
  • ROI – campaign analysis