Expertise

As forward-thinking PR professionals, our clients’ goals are at the heart of all we do. From traditional public relations initiatives and evolving digital and social media tactics to thoughtful community engagement and marketing programs, we have our fingers on the pulse – and the resources necessary – to get our clients noticed in a purposeful way.

Public Relations & Reputation Management

By leveraging our long-standing relationships with media, our work helps get our clients in front of target audiences. As an extension of our clients’ teams, we work collaboratively to create communications that share news, position clients as experts in their field, and tie a brand’s mission to trending topics through traditional and digital media, as well as in-person opportunities and events.

  • Media Relations
  • Positioning and Messaging
  • Press Releases and Media Advisories
  • Broadcast/Radio/Podcast Interviews
  • Event Management
  • Press Conferences
  • Crisis Communication
  • Press Visits/ FAM Trips
  • Brand Partnerships
  • Market Trends and Competitor Analysis
  • Media Training (Virtual & In-Person)

Thought Leadership

Credibility is key for companies and organizations that want to position themselves at the forefront of a certain topic or industry. Thought leadership is an integral way to do just that. From crafting talking points to securing speaking engagements, our team is well-versed in mining for optimal opportunities for experts to deliver answers, provide valuable insight to target audiences and become trusted, go-to experts in their fields.

  • Speaking Engagements
  • Op-eds
  • Contributed Articles
  • Positioning
  • Executive Interviews

Digital & Social Media

 

Digital and social media have paved the way for exciting and effective communication. From online media and e-newsletters, to social platforms such as Facebook, Instagram, Twitter, LinkedIn and YouTube, we help clients amp up their digital presence through messaging that directly connects with, and engages, their stakeholders and consumers.

  • Development and Strategy
  • Content Creation
  • Community Management
  • Digital Content Ideation
  • Blog Writing
  • Influencer Partnerships
  • Social Listening

Community Engagement

Supporting communities fosters goodwill among businesses and local residents, while helping heighten awareness of those involved. We are adept at spotting key opportunities for social, civic and professional engagements and have the know-how to share those good works with media for widespread exposure. Corporate social responsibility is in our DNA.

  • Speaking Opportunities
  • Aligned Partnerships
  • Industry and Market Awards
  • Cause-related Marketing
  • Relationship Building with Elected Officials and Delegates

Branding & Marketing

Consistency in what a company stands for, its offerings and how it communicates with others are the hallmarks of effective branding and marketing. We know proper branding can be so effective that some end-users pay for products and/or services based on the steady delivery of a promised brand. That’s called a user experience! The best part? We know the terrain. Our team has the proficiency to help our clients boost brand awareness and the expert writing resources to back it up.

  • Survey Implementation and Analysis
  • Focus Group Management
  • Fact Sheets
  • Executive Bios
  • Company Profiles
  • In-house Magazine and Newsletter Content
  • Website Content
  • Marketing Letters and e-Blasts
  • Advertorials
  • Brand Standards Development