Hudson Valley Restaurant Week and Support the Craft- Drink NY

Objective HVRW and StC

The Valley Table magazine partnered with Impact PR & Communications to execute two 16-week intensive public relations programs designed to promote the fall and spring Hudson Valley Restaurant Week (HVRW) events. Impact worked in collaboration with the magazine’s in-house marketing team to position the Hudson Valley as a premier culinary destination, distinguish HVRW from other food and beverage events and underscore The Valley Table’s role in the “eat and drink local” movement.

In fall 2016, NYS Empire State Development and The Valley Table launched the Support the Craft-Drink NY (StC) campaign, a joint effort created to advance the sale and appreciation of craft beverages. Concurrent with the fall event, Impact helped The Valley Table plan and execute the signature industry roundtable event, drive website traffic and program enrollment plus showcase The Valley Table’s commitment to the local food and beverage industry.

Strategy

  • Build buzz around HVRW’s 10th anniversary
  • Highlight participating celebrity and notable chefs
  • Widen coverage to include New York metro and beyond
  • Deliver thought leadership on economic impact

Results

#TheNumbers

  • 150 + craft beverage artisans/purveyors
  • 350+ media placements
  • 30+ news outlets
  • 25+ website features
  • 7 radio shows
  • 4 TV networks
  • 984 Facebook shares
  • 316,524,874 total estimated audience
  • 3,295,740 estimated coverage views