Impact Insights Blog

Making Headlines: Impact’s Top Media Hits in August 2023

August 31, 2023

From articles in print and online publications to radio interviews, Impact PR & Communications’ pitching efforts resulted in top-tier media placements for our clients across the East Coast this month. For highlights of the team’s successes, continue reading.

South Carolina-based Family Trust Federal Credit Union announced its future CEO, Ryan Harvey. To celebrate Harvey’s appointment, the Impact team secured coverage in South Carolina Business News, Columbia Regional Business Report, Credit Union Connection, and more, resulting in over 3.1 million media impressions.

Bringing it back to our roots, the team announced the beginning of occupancy at The Arlington of Poughkeepsie, the newest development of family-owned PAZ Management. With 60% of leases already under contract, the team worked swiftly to share the news of this green development. Though the team’s pitching efforts are ongoing, placements have already been secured in Mann Report, CityBiz and Newsbreak. As a result, more than 2 million people (about the population of Nebraska!) have been exposed to this news.

In addition to sharing client news, the team had the opportunity to highlight the expertise of Scott Travis, vice president and chief operating officer of Mid Hudson Construction Management. Impact PR & Communications arranged an interview between Travis and Jeff Hanley, associate executive director of The Building & Realty Institute of Westchester & the Mid-Hudson Region and host of “Building Knowledge” on WVOX. Travis shared his thoughts on the importance of engaging the next generation of workers in the construction industry.

The Impact team ended August with a splash, securing The Kartrite Resort & Indoor Waterpark – a fun-filled family destination in the Catskills, conference and meeting space, and home to New York State’s largest indoor water park – a highlight on WRRV, which resulted in over 17,000 media impressions alone.

As we bid farewell to summer, we are excitedly anticipating securing more top-of-the-line news hits for our clients in the fall!