November 30, 2023
Recently, the Impact PR team had the pleasure of working with Crain Currency on behalf of one of our clients and took the opportunity to chat one-on-one with the publication’s editor and long-time media friend, Kristen Oliveri. Keep reading to get the full scoop from Kristen!
Kristen, thanks for being our guest this month! Can you tell us a little bit more about your current role?
I am the editor of a newly launched publication, Crain Currency, a brand of Crain Communications. Our publication is focused on the ultra-high-net worth/family office community where we cover everything from family businesses to lifestyle and luxury to succession planning – and everything in between. My job is to create the editorial vision for our digital publication. I curate the types of content we cover, the people we interview, and I keep engaged in the space to keep up to date with what the community wants to hear about.
We are also launching our experiential events ranging from interactive family office webinars to invite-only private car collecting events in Florida. I do a fair amount of moderating industry panels and guest speaking about the family office and wealth management space as well.
How long have you been writing/reporting and what led you to this field and your current position?
If you can believe it, 17 years. I got my start out of college as a beat reporter covering wealth management where I learned the industry. I also freelanced in the food, wine, travel space all the while. I’ve had a few detours where I did content for events in private wealth but found my way back to the pure editorial space in this role. What I love about it most is that I can cover the industry that I’m an expert in as well as lifestyle coverage that includes food, wine and travel. No more freelancing for me – which is a good thing since I don’t have too much extra time with two little kids at home.
What topics or stories are you most excited to report on for the Crain Currency audience?
I really enjoy telling stories of family businesses as well as women in the space who are making an impact. My heart is also always in travel coverage. It’s a good time if I get to write about going somewhere luxurious.
What is one of the most memorable stories you’ve written so far? Or what is one of the most memorable experiences you’ve had as an editor?
I recently moderated a panel discussion that I conceived on forging your own path in a family business. I had the privilege of interviewing Salvatore Ferragamo, Jr. of Il Borro and the CEO of Crain Communications, KC Crain. The two speakers were wildly dynamic and candid, which made for a really robust discussion.
Tell us – we promise not to hold it against you – what is your biggest PR pet peeve?
What I want PR people to know is that I really get how hard your job is. If I ask for a quote from you or I’m pitched something, I’m trying my hardest to include it in our editorial coverage in a thoughtful way. It may not always be perfect and sometimes I may not be able to make something work. But I always keep people in my mind for the next story. I view the PR/editorial relationship as a partnership. I hope to build meaningful relationships based on respect— we both know we have objectives to achieve but if we always treat each other with respect, the relationship will continue to blossom and good will come from it.
What is one thing most people might be surprised to learn about you?
That I left NYC (my hometown) and moved to the North Fork of Long Island during the pandemic. After having two kids just before and during COVID, we’ve officially called this place our home and have left the city behind. And for anyone who knows me — they know that was extremely hard for me to do. Luckily, work allows me to travel and get into the city occasionally.
But a good fun fact about me is that I’ve been doing ballroom dancing since college and it’s still my favorite hobby. I’ve even found someone to take lessons with on the East End.
We know previously you wrote primarily in the travel space, so we need to know, what has been the most memorable place(s) you’ve visited?
So I’ve done wealth management and travel both for 17 years – I had a side hustle before it was called that. I just called it freelance. My most memorable places off the top of my head (in no particular order):
What are your favorite local New York gems that all locals and visitors alike ought to check out?
I’m slightly out of the NYC game these days, but I always adore anything by Danny Meyer and still waiting to try Manhatta. My favorite cocktail bar right now is Albert’s. What I don’t get where I live now is lots of great Asian cuisine so I’d give anything to be near Korea Town again (I used to live close by) and get great Thai and Vietnamese food at my fingertips. And don’t forget sushi, lots and lots of sushi like Blue Ribbon, among countless others. I also miss 2nd Avenue deli tremendously.
If someone wants to follow you, where can they connect with you and/or your content on social media?
Please follow us on LinkedIn @CrainCurrency and sign up for access to our website on www.craincurrency.com. You can follow my personal adventures on Instagram @Krisoliveri and LinkedIn @KristenOliveri.