Peace, Love & Pumpkins PR: Bringing Fall Fun to the Site of the Historic Woodstock Festival
Impact PR & Communications (IPR&C) was tapped by Bethel Woods Center for the Arts, a nonprofit cultural organization and home of the 1969 Woodstock Festival, to help positively position and promote the organization’s first-ever Peace, Love & Pumpkins event series. Peace, Love & Pumpkins is a family friendly walk-through Halloween experience featuring thousands of unique hand-carved jack-o-lanterns and glowing themed pumpkin art. The IPR&C team was brought on to garner media attention and secure interest in the brand-new event with a mere four weeks before its debut, and only seven weeks until the completion of the multi-week event.
Within in a few short weeks, the IPR&C team garnered the following results on behalf of Bethel Woods Center for the Arts:
The success of the event resulted in Bethel Woods Center for the Arts bringing back the event again for the second year in 2022.