Saving Edna St. Vincent Millay’s Steepletop
Objective:
Impact PR & Communications was charged with the task of bringing awareness to the potential closure of the historic estate of acclaimed poet, Edna St. Vincent Millay, dubbed ‘Steepletop’, in Austerlitz, New York and to do so within a 10-week engagement period – four weeks for research and approval on all materials and a short six weeks to execute. The overall PR objective was to get in front of audiences that could either make a substantial contribution or partner with an educational institution or organization to “adopt” the estate.
Strategy:
Results:
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The Millay Society is thrilled with the Impact PR team’s professionalism, attention to detail, and most of all, results! After researching our project, they placed articles in several A-list publications including The New York Times. Unlike PR groups that assign one account executive per client, Impact PR offers the whole team’s talents and skill sets to tackle issues as they arise, all under the close eye of their CEO and founder. We were impressed by their high level of expertise and consistently creative, positive approach and are happy to recommend their services.
– Holly Peppe, Literary Executor of Edna St. Vincent Millay, The Edna St. Vincent Millay Society at Steepletop