Shining a Spotlight on Dutchess Tourism
Objective:
Impact PR & Communications (IPR&C) was brought on by Dutchess Tourism, the nonprofit tourism bureau for New York’s Dutchess County, to accelerate awareness of, and generate quality media interest in, the county and its evolving status as a leading tourism destination. The IPR&C team was tasked with positioning the region as an all-season tourist destination to visit from the tri-state and beyond and encourage overnight visitation throughout the calendar year.
Strategy:
Impact PR & Communications began the onboarding process by meeting with Dutchess Tourism representatives, as well as its branding agency, to further understand Dutchess Tourism’s goals and initiatives, discuss positioning and story angles – and the tight budget challenging us. The agency:
Results:
Notably, every opportunity secured for Dutchess Tourism was earned and executed under the confines of the nonprofit’s very defined budget, bringing enormous return on investment to the tourism agency.
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Impact PR & Communications provides quality service to help you get out in front of the necessary media for your business needs. They opened the door for Dutchess Tourism to develop relationships with media that we had tried for months to communicate with and they did it in weeks. You never have to worry about how your company is being presented because of the professional staff they have that are committed to your needs and to the story you have to tell. If you want results bring Impact PR & Communications on as your partner for your business.
– Mary Kay Vrba, President, Dutchess Tourism, Inc.