Impact PR & Communications (IPR&C) has worked with Tompkins Financial Advisors (Tompkins), a holistic financial services firm that focuses on providing customized wealth management, financial planning and trust solutions since 2015. Given the long relationship, which grew from IPR&C supporting the company in one of its regions to now representing the brand across its entire footprint, the agency has been asked to counsel the company on creative activations and new approaches to achieving its business goals over the years.
In 2022, Tompkins sought to increase applications and awareness of Tompkins Charitable Gift Fund and looked to IPR&C for suggestions. This fund is designed to give financial support to 501 (c)(3) nonprofits and other eligible public charities in New York and Pennsylvania. From its inception in 1999, the fund had distributed more than $1.2 million to deserving organizations and worthy causes, but Tompkins hadn’t been getting as many applications, and reaching as many diverse recipients as it anticipated, and wanted a way to widen its reach.